PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. The television stations need people to stay and watch the commercials.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

OCTOBER 11, 2021

One important thing to note is the media calendar. If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. Patrick’s Day, Spring Market ?. GENERAL – Is a Summer market weak or strong?

Real Estate 221

Real Estate Pitching How To Television 221

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 93

Television Radio Newspapers Media 93

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). People are always amazed at how frequently I get on television and in magazines and newspapers. I’m always asked how I do it.

Real Estate 130

Real Estate Publicity Television Local 130

Critical Mention

AUGUST 27, 2020

Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Hulu takes on 87.5%

Television 97

Television Radio Media Analytics 97

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Stephen Waddington

JUNE 25, 2020

The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Cision

JULY 27, 2016

You have a big marketing campaign coming up and you really need to make a splash with this one. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. I’d like you to look at the last three marketing campaigns you had. So how do you do that?

Marketing 120

Marketing Analytics How To Instagram 120

Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Find The Right Social Media Channel. Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Doctor Spin

MARCH 1, 2024

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

Newsfile

JUNE 28, 2023

Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

MAY 9, 2020

I’ve spotted at least three arguments spilling out into social media feeds this week. Hardcore lockdowners are zealously following government guidance while lockdown dodgers are find excuses not to follow social distancing. The mainstream media is also undermining the lockdown. Local Facebook groups have a vigilante mood.

Government 83

Government Healthcare Television Local 83

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

JUNE 5, 2023

Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates. I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. Bring it on!

Storytelling 60

Storytelling Tourism Travel Local 60

Cision

APRIL 27, 2016

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Television series are a great example of this – now people are binge watching entire seasons.

Real Estate 120

Real Estate Television Technology Agency 120

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. There is competition, there is free relations, there is media, there is social media, my favorite topic. It's more marketing than it is management.

Leadership 59

Leadership Social Media Creativity Ethics 59

PeakMetrics Insights

MARCH 14, 2019

They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. The Evolution of Media Monitoring. These days media monitoring companies are much more likely to sort through stacks of web pages, but the basic concept remains the same.

Media 56

Media Television Newspapers Radio 56

Cision

OCTOBER 14, 2015

Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Presspage

APRIL 24, 2018

Previously, it was the press covering their stories for the newspapers, radio and later, television. A wider range of channels are now used for distributing news, with the website playing a more important role, in addition to the towering impact of social media. One of the biggest differences we do see is in the audience.

Newspapers 79

Newspapers Technology Television Radio 79

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The internet is the most obvious form of digital media.

Ethics 52

Ethics Communications Print Television 52

Beyond PR

JUNE 30, 2016

Given the potential revenue derived from this market, and the research that shows Gen Z will be even more powerful and larger than Millennials, the question in any marketing and PR pro’s mind shouldn’t be “Should I reach young adults?” The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here.

Radio 69

Radio Newspapers Print Media 69

Beyond PR

MARCH 22, 2018

Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market. What is Media Monitoring? So, what does a modern media monitoring program look like? Online – websites, blogs, online media sites. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In the shift to elevate its status the public relations business is frequently dismissive of earned media relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

PeakMetrics Insights

MARCH 14, 2019

They may ply their trade behind the scenes, but you see their work every time you turn on your television or tune into your favorite radio station. The Evolution of Media Monitoring. These days media monitoring companies are much more likely to sort through stacks of web pages, but the basic concept remains the same.

Media 40

Media Television Newspapers Radio 40

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. For those of you working in digital marketing or related fields, this should come as no surprise to you. One surprise from the report is the increased popularity of podcasting.

Newspapers 71

Newspapers Mobile Media Facebook 71