Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 84

Meeting Automotive Media Transportation 84

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. What advice do you have for PR people that want to pitch you?

Meeting 80

Meeting Automotive Media Newspapers 80

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 147

Publicity Newspapers Journalism Energy 147

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 80

Engineering Automotive Agriculture Media 80

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. I had my first staff byline at a small Connecticut newspaper in 2001. What advice do you have for PR people that want to pitch you?

Meeting 97

Meeting Transportation Media Sports 97

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 75

Meeting Automotive Engineering Journalism 75

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. Minnesota Business , Steve LeBeau (right).

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

OCTOBER 18, 2021

My start was 26 years ago, when I went to the Car and Driver offices in Ann Arbor and soon after became a road warrior (intern) who started making small contributions to the magazine, and then the year after, when I was a lowly reporter at Autocar. Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 77

Meeting Report Automotive Media 77

Doctor Spin

MARCH 1, 2024

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Our newspaper ended up winning an award for our reporting. Stick to the keep-it-simple principle.

Meeting 61

Meeting Automotive Transportation Newspapers 61

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 10 PR Tips for Making Your Company Easier to Cover.

SEO 104

SEO Software Resources Newspapers 104

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

Survey 99

Survey Industry Leadership Study 99

Bianchi Biz Blog

NOVEMBER 14, 2022

I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. What advice do you have for PR people that want to pitch you? I’ve been a Wards since 2015.

Automotive 84

Automotive Engineering System Media 84

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. National magazine cover story. If you’re not pitching, you’re not relevant. . million circulation.”.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

OCTOBER 5, 2020

Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch. Finally, don’t promise your clients coverage. But that’s not my job.

Transportation 93

Transportation Meeting Report Media 93

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. I wrote my first story when I was 16.

Automotive 55

Automotive Meeting Report Media 55

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Mora Communications

SEPTEMBER 22, 2016

Plus no one buys a magazine or watches a TV program to see the ads or commercials. And on social media, although people might find posts or photos amusing or interesting, that is not the same as finding them credible. . More than ever, consumers have their defenses up when watching or listening to the media.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Mora Communications

OCTOBER 26, 2017

The media covers a myriad beauty-oriented stories, from the latest in makeup, hair care and skin care, to human interest pieces, to inspirational first-person stories. There are a number of target markets within the field, which offers a number of different story and pitch ideas. One might be seasonal.,

Newspapers 40

Newspapers Print Storytelling Industry 40

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Media relations is close to naught if PR consultants do not think with a sales hat on. advertisements). Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 106

Interviews Publicity Technology Social Media 106

Bad Pitch Blog

MARCH 23, 2006

If you would prefer to be removed from this e-mail distribution list, please respond via e-mail to EMAIL ADDRESS - First the obvious, only two news outlets in Anaheim will cover this: the Fox Affiliate and the local newspaper. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.

Pitching 40

Pitching Wireless Local Newspapers 40

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 77

Media Relations B2B Media Conference 77

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. For this brotherly love pitch, you may think it’s as easy as doing a search for college magazines and newspapers and calling it a day. Think again. Some colleges are Greek-free. Some colleges are woman-only.

Pitching 40

Pitching Energy Newspapers Education 40

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

Bad Pitch Blog

AUGUST 6, 2006

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations.

Report 40

Report Pitching Google LinkedIn 40

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 178

Survey Marketing B2B Study 178

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Send More Multimedia in PR Pitches. Create High-Quality Assets.

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

APRIL 26, 2006

This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. But let’s set that aside and simply evaluate this from a pitch perspective. This line *might* work in a bar, but to start a pitch with it defies logic. From there, let us just say that using lol in a pitch at all is questionable.

Pitching 40

Pitching Real Estate Fashion Film 40