article thumbnail

Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331
article thumbnail

Being Smart and Strategic When Navigating the Current News Cycle

PRSay

It’s an unfortunate reality that news space and journalist bandwidth are both limited resources, and organizations will always prioritize stories that resonate with their audiences. At the moment, with interest and resources all pointed squarely toward the coronavirus outbreak, unrelated feature stories are not resonating well with the media.

Resources 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108
article thumbnail

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Resources: [link] [link] [link] [link].

Media 113
article thumbnail

Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. There’s tons of resources in there to help you do these pitches. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today.

Pitching 130
article thumbnail

Why are brands resisting social audio (and audio, in general)?

Communications Conversations

I see 3 big reasons: 1 – Resources. Think about radio talk shows. Locally, I’m a loyal listener of the Power Trip Morning Show. Back to that resource point above–you’ll definitely have to prioritize audio. What gives? 2 – Audio isn’t as searchable as blog content. I listen every day.

Brand 113
article thumbnail

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

For many weeks, hospitals in the region had to focus their resources on treating an unrelenting arrival of seriously ill coronavirus patients. It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. New Jersey was the second hardest-hit COVID-19 area, after New York City.