Beyond Publicity: What Your PR Agency Can Do
ImPRessions - Crenshaw Communications
JUNE 20, 2019
Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.
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