just-140-characters-away 
ImPRessions - Crenshaw Communications
MAY 18, 2017
This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. At the same time, we must know the story we’re pitching just as well. Rather than aiming for 140 characters, he shoots for pitches no longer than 140 words. Magazine story.
ImPRessions - Crenshaw Communications
JANUARY 30, 2017
Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. However, the prevailing rule in our 140-character world is the shorter, the better. OK, seems simple enough. Keep your pitch under 200 words. Be prepared. Be fearless in your follow-up.
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Cision
APRIL 14, 2017
I was part of an entrepreneurial magazine startup — I took a year away from my graduate program in sociology at Harvard to join friends — and fell equally in love with the editorial and marketing sides of the business. Digital just is. How did you get your start in PR/Communications? Is there a downside?
Communications Conversations
NOVEMBER 17, 2014
Just to check in, or chat, if we didn’t have specific business to tackle. But, this is part of a bigger trend in our industry (and others): The trend AWAY from voice-to-voice communications. Whatever the case, we’ve been inching further and further away from phone calls as a preferred method of communication for years.
Cision
AUGUST 19, 2015
With a blog post, you can get away with some fluff words here and there. Periscopes are shared directly to Twitter (an opt-in feature), meaning you only have 140 characters with which to play. But you should shape the story with some sort of intro—just make sure to get it in before the speaker takes to the microphone.
Marketwired
APRIL 28, 2016
“I didn’t mean to post that,” “If I didn’t have a Twitter account, I wouldn’t do things like this,” or “Social media didn’t get my sarcasm,” are crutches that you need to throw away. I didn’t explain it well enough in 140 characters, or clearly in a Facebook post. They are excuses. Understand what social can do for you.
Deirdre Breakenridge
MARCH 2, 2015
Promotion is not just about slapping your name and logo on a mug and assuming that it is going to translate into a sale. For example, once you discover how your audience is interacting on Twitter, then you can focus on the best way to engage them in 140 characters instead of just tweeting random messages.
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