Medianet Australia
APRIL 28, 2024
Meet Louise Pascale, the heart and mind behind Pascale Media, where storytelling meets social impact. With over 30 years of experience in media and journalism, Louise has transitioned from television production to spearheading her own company, crafting narratives that foster significant societal change.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” But can we say that for sponsored content ? Does it have the same impact as earned media? .
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Flatiron Communications
NOVEMBER 23, 2014
She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”
PRSay
JANUARY 3, 2018
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.
PRSay
JULY 23, 2019
In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. You’ve worked in multiple mediums — podcasts, web series, television.
Communications Conversations
JUNE 28, 2018
I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not? And if not, what other field would you choose?
NewsWhip
JULY 29, 2020
tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . This type of storytelling has seen many of the stories achieve tens if not hundreds of thousands of engagements, with the publisher engagements numbering in the millions for the year. .
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