Stephen Waddington

MARCH 17, 2021

Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. I really did not know how locals would take to me: 6ft 3in, 20 stone, complaining about bullying on national television. I felt like I had a duty to them all to speak up. I liked it.

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Storytelling Local Case Study Television 147

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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Radio Television Media Local 74

PRSay

NOVEMBER 1, 2023

When I first started at ESPN, I thought I knew sports television because I had worked with television networks as a PR person for years. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. Don’t be afraid to take chances. It’s OK to fail. I had no idea.

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Sports Ethics Television Storytelling 77

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

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Sports Television Advertising Advertising 85

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. At the same time, “there’s this rise of the TikTok news anchor, where normal people are reading the news as if they’re news anchors on television, but they’re doing it on their TikTok channel,” she said. The model became much more strategic.”

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PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Traditional media skills such as radio broadcasting and television production are still vital.

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Public Affairs Communications Radio Television 86

The Stalwart Blog

JUNE 26, 2015

Over time, occurrences of product placement have become the rule rather than the exception in not only film, but television as well. . However, producers should be wary of using product placement to the point where a film, like Jurassic World , becomes more about story-selling than storytelling.

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Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. Storytelling is the key.

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Advertising Advertising Radio Television 190

PRSay

NOVEMBER 15, 2023

We also enable email access to files they need, or to our internet, our storytelling. We also use] television screens, with a lot of video, in break rooms. That ongoing storytelling that reinforces the business objectives of the company or reinforces the culture — using it for recognition, to describe and connect people to purpose.

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Employee Internal International Storytelling 117

The Hoyt Organization

MARCH 25, 2024

For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

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Healthcare Strategy Publicity Pharmaceuticals 70

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

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Storytelling Social Media Sports Strategy 60

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

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Storytelling Comparison Case Study Brand 159

Onclusive

OCTOBER 10, 2017

The New PR is about distributing content through a variety of earned and owned channels to generate brand awareness and drive business impact through continuous digital storytelling. Users can now view and analyze global television and radio coverage., Broadcast monitoring. What’s coming next for AirPR Analyst?

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Software Analysis Comparison Trends 207

5W PR

JUNE 30, 2023

For kids’ snack brands, associating with well-known characters from popular cartoons, movies, or television shows instantly creates a sense of familiarity and trust among young consumers. Children’s Preferences Children have a natural affinity for storytelling and imaginative play.

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Brand Branding Consumer Television 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” But can we say that for sponsored content ? Does it have the same impact as earned media? .

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Advertising Advertising B2B SEO 334

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

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The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. The Hoffman Agency is all about the crossroads of storytelling and innovative tech. Here’s where The Hoffman Agency comes in (and where I count my lucky stars).

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Case Study Storytelling Television Energy 36

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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Brand Branding YouTube Social Media 252

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design.

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Television Writing Storytelling Video 82

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

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Radio Television Social Media Sports 92

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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Publicity Social Media Television Measurement 162

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

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Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling. Radically.

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YouTube Television Banking Corporate 121

Shift Communications

MARCH 24, 2015

Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. While you probably best know him as George Costanza from Seinfeld , Alexander is an accomplished actor on the stage, as well as in movies and on television. Scott Monty. EVP, Strategy.

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Storytelling Television Strategy Creativity 60

Solo PR Pro

JULY 21, 2020

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

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Viral Analysis Television Radio 71

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” And if you want to discuss developing new channels for your storytelling, let me know.

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Television Storytelling Groups System 75

PRSay

APRIL 7, 2021

I have always been an advocate for diversity and inclusion, for making sure our voices and our stories from marginalized and underrepresented communities are heard and seen, especially in media and entertainment; and as communicators, we’re also a part of that storytelling. Our profession helps to shape perceptions.

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PRSay

JULY 23, 2019

In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. You’ve worked in multiple mediums — podcasts, web series, television. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Wow factor.

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Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion. Copyright © Mora Communications Inc.

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Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Louder for those in the back – DO LOTS OF INTERNSHIPS!

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Sports Travel Television Agency 113

NewsWhip

JULY 29, 2020

tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . This type of storytelling has seen many of the stories achieve tens if not hundreds of thousands of engagements, with the publisher engagements numbering in the millions for the year. .

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Local Comparison Trends Television 88

ReimaginePR

MAY 30, 2015

Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. It’s essential in television show launches and, in those cases, usually beautifully designed.

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Media Television Video Print 120

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. American Fire , by Monica Hesse. Circe , by Madeline Miller.

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ReimaginePR

SEPTEMBER 19, 2015

I’d be assigned a script and my job was to read it and assess whether or not it was worthy of putting the money into developing it into a television series or movie. I was a reader at an entertainment company. When you’re a reader, the first thing you do is open up the script and physically assess it for white space.

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Real Estate Film Television Writing 120

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. My job as a television journalist taught me shooting and editing.

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LinkedIn Social Media Storytelling Agency 88

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

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wiredPRworks

SEPTEMBER 3, 2018

Instead, we have a history of storytelling where women who have any personality at all are punished severely for it. While in school, she was selected as the General Manager of Trojan Vision, heralded as the Best College Television Station in the World. Lady Macbeth. Literally every femme fatale ever… come on.

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