PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 152

Survey Software B2B Pitching 152

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech.

Meeting 76

Meeting Automotive Media Transportation 76

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Blending editorial and advertising.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. There’s another factor at play here too – and that’s the track record of M&A in PR software.

Software 85

Software Pitching Internal International 85

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. I also review new vehicles.

Automotive 86

Automotive Meeting Media Mobile 86

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 54

Journalism Software Sports Analysis 54

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media.

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

JULY 6, 2023

As AI becomes more complex, Valent Projects has been developing AI detection software to address this evolving landscape, enabling them to distinguish between machine-generated and human-generated text. This highlights the ongoing importance of quality journalism in an era where AI-generated content can overwhelm and confuse audiences.

Social Media 78

Social Media Brand Branding Media 78

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. How long have you been in journalism and how did you get started? I write, my sister produces the beat, and my brother raps.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

SEPTEMBER 1, 2020

billion global market for Media Intelligence/PR software and information solutions.” At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. The data for their report comes from scouring published financial reports. million (USD), down 10.0%

Internal 147

Internal International Tools Software 147

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Onward with this month’s PR Tech Sum.

Employee 141

Employee Software Survey Tools 141

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Its software is sold as a subscription-based service. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software.

Media 106

Media SEO Analytics Analysis 106

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers.

Meeting 79

Meeting Automotive Media YouTube 79

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. ” These experiences, along with my research and writing, lead me to conclude that people are who we can depend on to ask important ethical questions, not AI.

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Building a software company, particularly when you come from a services environment, is an uphill battle. State of Tech Journalism | Muck Rack. “31%

Pitching 86

Pitching Report Tools Software 86

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). billion PR software market. billion PR software market. The report says journalism email open rates dropped 8% from 36% to 28%. Another new PR tech player.

Software 93

Software Banking Technology Data 93

Bianchi Biz Blog

NOVEMBER 1, 2021

While the vehicles themselves tend to get the above-the-fold headline treatment, there are also massive opportunities in charging, on both the hardware and software sides. You really have to try to not have fun when writing about the automotive industry. How long have you been in journalism and how did you get started?

Meeting 76

Meeting Automotive Media Newspapers 76

Flack's Revenge

NOVEMBER 16, 2016

Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. He writes: “Today, it is harder to say where newsrooms stop and audiences begin.

Ethics 120

Ethics Facebook Google Engineering 120

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. By Landis Staff.

Communications 52

Communications Software Interviews Journalism 52

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. How long have you been in journalism and how did you get started? I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.

Automotive 87

Automotive Meeting Media Pitching 87

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

David PR Group

SEPTEMBER 10, 2018

The Times , Associated Press, Bloomberg, Forbes , NPR, Wall Street Journal , Washington Post and USA Today, among others, offer ways to send a confidential news tip. Pretty Good Privacy (PGP) is an encryption software that allows you to send encrypted emails and documents. It’s “pretty good”. Go old school and consider postal mail.

Software 81

Software Privacy Fashion Groups 81

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The difficult part was discovering where to apply them. Industry terms such as SaaS, wireless, etc.,

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

Through process of elimination, I realized that writing is one of my strong suits and ran with it. I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. The difficult part was discovering where to apply them. Industry terms such as SaaS, wireless, etc.,

Wireless 36

Wireless Internal International Software 36

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Try It: Write more – the #1 way to improve is through practice. Not free: Story Proof (book).

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Try It: Write more – the #1 way to improve is through practice. Not free: Story Proof (book).

Storytelling 100

Storytelling Resources Journalism Examples 100

Burrelles Fresh Ideas

JUNE 27, 2023

[Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Press releases should be written in proper AP style (like journalists write). Enter key messages and quotes; select tone, length, and format.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

JANUARY 9, 2023

If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. How long have you been in journalism and how did you get started? Machine learning software Monolith cuts development time for BMW’s test engineers. It was approved in 2021. It has been a minute.

Automotive 75

Automotive Groups Meeting Technology 75

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. Columbia Journalism Review reports that 59 percent of journalists are on Twitter.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Maxim Behar

MAY 10, 2021

Maxim Behar: Journalism has changed a lot over the past decade, this is the reality. Social media gave the chance to everyone to test their writing abilities, to own a place for sharing opinions, to like and to hate and even to spread fake news. Talking about real journalism ? Maxim Behar: Hmm.

Newspapers 98

Newspapers Tourism Government Journalism 98