Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. Eight Predictions for Super Bowl Tweets.

Leadership 164

Leadership Blogging Storytelling SEO 164

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. How do you resource that? Yeah, it was a pretty big deal.

Case Study 113

Case Study Journalism Study Instagram 113

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere.

Creativity 69

Creativity Storytelling Agency Journalism 69

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Crisis situations are inevitable and always seem to pop up when you least expect it.

Pitching 211

Pitching Crisis Consumer Storytelling 211

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Storytelling success stories. And, he even added links to their sites. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

NOVEMBER 8, 2015

The Art Of Storytelling In Business Communications And Public Relations. Given the blog’s quest to serve as an industry resource, it’s rare that a post focus on Agency work. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Resources Agency Writing 60

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Ishmael's Corner

MARCH 22, 2015

For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. Or write about it. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling'

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Be a Resource After the Interview. Not feeling confident that you have all of the facts or expertise? Find a subject-matter expert at your organization who can answer the reporter’s questions with ease.

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? It’s such a waste of resources. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. From a very basic standpoint, I think more companies should be proactive with employer branding and devote resources to this sort of position. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

JUNE 15, 2015

Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. Please tell us about your book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts – John Jantsch. Each episode ends with THE LIGHTNING ROUND where John extracts priceless resources and action steps for you, FIRE NATION! Profit First.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So

Media Relations 40

Media Relations Media Journalism Print 40

Rock the Status Quo

SEPTEMBER 16, 2015

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes. Write it differently. I found it fabulously inspiring! The idea stuck in my head.

Pitching 100

Pitching Local Trends Interviews 100

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Reached a different audience than those who read about our Series B in TechCrunch, Wall Street Journal, etc. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University. It’s tough to agree on anything in this modern world.

Strategy 40

Strategy Brand Branding Journalism 40

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . You can find her portfolio at [link].

Sports 0

Sports Leadership Internal International 0

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Journalists want to write stories that will engage their readers. If you are writing more than 200 words on any subject, you’re probably in the wrong place,” said Aiken.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules.

Storytelling 40

Storytelling Resources Writing Corporate 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” In fact, Danielle writes a lot about flavors, our show’s producer.

Trends 78

Trends Brand Branding Reddit 78

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. “That was the thing.

Media 111

Media Journalism Content Marketing Education 111