Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 92

Meeting Transportation Media Journalism 92

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 137

Pitching Interviews Video Report 137

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. So in addition to the monthly retainer, you can expect to be billed for materials they write for the press, or time spent on research, phone charges, copying, postage, etc.

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Radio How To Public Affairs Print 78

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital vs. Traditional. What Does Digital PR Involve?

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Digital PR Print Construction Television 76

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 79

Engineering Automotive Agriculture Media 79

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Action PR

MAY 29, 2019

This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. search for Keepers’ Union Magazine in the App Store or Google Play. As a full-service agency, we get involved with all parts of the marketing mix.

Banking 40

Banking Print Interviews Google 40

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first. I’m based in the Bay Area.

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Pitching Journalism Writing Print 0

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. The best email newsletters launch a new content offering to reach new audiences For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

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Financial Content Marketing Marketing Banking 52

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Print magazine? The “too creative” pitch.

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Pitching Sports Print Creativity 149

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. What is the #1 thing you try to express to new clients when you bring them on board?

Journalism 78

Journalism Social Media Radio Fashion 78

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Knowing that The Verge is one of the most popular and top-tier tech publications, I scoured the site in search of contributors writing in the smart home tech space. Client: Print Syndicate. Client: ERA.

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Print Media Travel Wireless 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Again, the highest resolution and biggest photos you can manage are critical to anything print.

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Media Television Video Print 120

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Transportation Newspapers 60

wiredPRworks

OCTOBER 28, 2016

You don’t need to get an MFA to learn about writing. Out of print since 1950, Ann’s editor at Harper Collins loved the book. It’s back in print with an intro by Ann. Greta recently interviewed Grace Bonney, author of In the Company of Women: Inspiration and Advice from over 100 Makers, Artists and DesignSponge.com.

Print 40

Print Writing Retail Groups 40

Mora Communications

MAY 7, 2015

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on. Not by a long shot. Refer to a previous piece of theirs.

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Social Media Newspapers Media Pitching 49

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. And yet, suddenly, my inbox has been inundated with incredible opportunities.

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Google Hotels eBook Fashion 50

Stuart Bruce

JUNE 24, 2015

Using full page display advertising (paid) in trade magazines in 30 countries to explain a corporate merger that created the biggest company in the world in that sector. Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do. It was just PR.

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Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

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Blogging How To Print Facebook 68

Bad Pitch Blog

SEPTEMBER 8, 2008

I am writing to you from 35,000 feet where American and something badly branded as Gogo Inflight has granted me 12 buck access to the Internet. Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. I mean, welcome to the 2000''s, right?

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

MAY 23, 2007

I work at a business trade magazine - we cater to home improvement professionals in the U.S. Have you ever read a "story" like the above in a business magazine? A "story idea" that defies everything you have ever known about what actually gets written in a print publication? Friends are asking ¬ your house or mine? -

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Pitching Construction Exercises Retail 40

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. Wilson award for business journalism.

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Meeting Media Chemicals Radio 87

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 86

Small Business Writing Engineering Infographics 86

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Are you pitching a print publication? And then we blast it out to the news media. Consider the Medium.

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Pitching Print Journalism Local 82

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. the PR team writes the press releases), while others may be specific individuals in the company. Determine Themes for Your Content. Assign the Work With Deadlines.

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How To Pinterest Resources Writing 52

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? We publish much more content online than in print format.

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Print Pitching Twitter Advertising 43

Buzzstream

NOVEMBER 10, 2020

As a magazine journalist, I received up to 300 emails per day. Get weekly exclusives (find a celebrity, conduct the interview etc.). So when writing your pitches, avoid including too much fluff or making them dig for the main story. “The Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram.

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Pitching Writing Digital PR How To 164

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Your new content offer can be a good reason for you to "check in" with key business or trade media, showing what your company has been up to—with an offer to interview the executive responsible for your content insights.

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Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Owner’s Mind. Learn from business pros and owners just like you. 5) Pam Moore.

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Social Media Marketing Pinterest Media 120

Mark My Words

JUNE 27, 2022

While it’s hard to know exactly what calculations played out behind palace walls, it’s widely reported that Charles and William were behind the decision to keep Andrew out of sight on Garter Day — a move that came after an order of service for the event was printed, indicating he would be in the procession.

Publicity 60

Publicity Interviews Print Government 60

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. Do a comprehensive look at what you’re trying to write about. Do research, have time, and don’t do a 45-minute interview and run out. “It’s a question of figuring out what the story is. Go in and say, “I’ve got as much time as you do” and want to understand things.

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Journalism Conference Internal International 122

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Because we are not going to write 10 stories a week about even the biggest companies in the state.".

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. General Mills also produces a video overview and blog each year, with an audio interview this year as well.

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Corporate Report Infographics Pharmaceuticals 48