5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind …. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

PRSay

MAY 23, 2018

Consider trade outlets over top-tier publications. With publications like The New York Times , you have the potential to reach an audience numbering in the millions, which is precisely the problem. This is likely why they requested a top-tier publication in the first place.) Talk about the outlet’s audience.

Media Relations 117

Media Relations Publicity Media Blogging 117

Ethical Voices

DECEMBER 5, 2022

How public relations professionals are failing and what we can do. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. How is your local government benefitting the community? If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It Here in the public affairs office there are just two of us — there used to be five, and then there were four, and then three.

Public Affairs 82

Public Affairs Hotels Publicity Interviews 82

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

PR Insiders

MAY 7, 2021

The ROI of publicity isn’t as instant or as cut-and-dried as advertising. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. When we talk about the media, we think of newspapers, magazines, TV, and radio.

Data 78

Data Newspapers Analytics Measurement 78

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 185

Communications Crisis System Healthcare 185

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I did what I think every public relations professional has the obligation to do.

Ethics 89

Ethics Journalism Radio Television 89

PR for Anyone

AUGUST 25, 2022

Anyone can get publicity! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works!

Pitching 130

Pitching Media Insurance Insurance 130

Stephen Waddington

MARCH 17, 2021

Speaking truth to power risks personal security, professional status and public ridicule. It was drummed into me from the moment I took my first formative steps into public relations that the last thing a practitioner should do is become the story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147

Waxing UnLyrical

SEPTEMBER 12, 2012

As a toddler (4-ish), I wondered what was inside that thing on the wall where, if you plugged in a lamp, there was light, or if you plugged in a radio, there was sound… music… people talking. Then, in my early teens, I constructed a battery-powered transistor radio. So I did the logical (in my mind) thing. Very basic, but it worked!

Publicity 83

Publicity Radio Nonprofit System 83

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar. Eric Lebowitz.

Media 111

Media Analytics Healthcare Crisis 111

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. I thought it would be great to get Drew Neisser’s views. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. In addition to overseeing our editorial direction and content strategy, I spend a lot of my day working and talking with the people associated with our publications. Working with people is what I enjoy most about being an editor.

Meeting 78

Meeting Automotive Media Technology 78

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. I developed a campaign that landed national and local press for the organization. A key part of that is interviewing various stakeholders to understand their company, product, or vision.

Radio 52

Radio Sports Report Travel 52

Solo PR Pro

JUNE 14, 2022

She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire. After getting married, Jen and her husband moved out west for his job.

Meeting 83

Meeting Radio Travel Television 83

Critical Mention

AUGUST 5, 2018

He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. @publicityguru. Jolie Shapiro.

Twitter 77

Twitter Radio Social Media Print 77

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. But, for a PR campaign to be successful, you and your public relations team need to be on the same page. Local print publications have different needs than national print. Monthly publications are on a different schedule than daily newspapers.

How To 40

How To Newspapers Print Interviews 40

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. She also interviewed a program participant served by Goodwill as part of that.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. The power of sensory traits to affect consumer choice. •

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

OCTOBER 9, 2017

A targeted public relations campaign will establish you as the go-to expert in your field. It is this credibility and validation that creates trust with new patients who have read your articles or seen you interviewed on a topic that affected them.

Radio 40

Radio Newspapers Advertising Advertising 40

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Publicity Stunts Still Work In The Digital Age. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Remote PR Jobs

SEPTEMBER 25, 2023

Great publicity must be earned. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. There was a public outcry. Newhouse School of Public Communications.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

JULY 17, 2014

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Why do you work in PR?

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

PR for Anyone

MARCH 21, 2020

The morning shows like the Today Show , Good Morning America and your local shows like Good Morning Washington still need regular content as well. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio.

Real Estate 290

Real Estate Skype Radio Pitching 290

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Publicity Stunts Still Work In The Digital Age. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Prakkypedia

NOVEMBER 13, 2019

This is an honour in the public relations industry and means I join sixteen others who have been elevated to the status of Fellow in South Australia, six of them women. When working as a media monitor in the Premier’s office, he strolled into the radio room and asked me what the Opposition Leader had just said on-air.

Radio 24

Radio Tourism Government Hotels 24

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Waxing UnLyrical

JULY 2, 2018

I was 17 and working in the Public Information & Protocol Offices! KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. Mercy Bae-coup (@MercyC) June 14, 2018. A3: Hard to say.

Measurement 40

Measurement Nonprofit Education Social Media 40

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. Aly is a young public relations professional who gives you new hope in the future of politics.

Sports 0

Sports Leadership Internal International 0

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 64

Publicity Small Business Advertising Advertising 64

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Reach out to your connections through LinkedIn to get informational interviews (less formal interviews where you get to meet potential employers and see what their organization is all about).

Journalism 52

Journalism Sports Writing Meeting 52