PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

The Hoyt Organization

APRIL 23, 2024

That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public. For a non-profit, goals could range from increasing donations or volunteers to getting more media coverage for a particular cause. It stands for Paid, Earned, Shared, and Owned media.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. We are both in the media and we were once the weekend TV news and sports anchor team on the island of Guam. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet.

Automotive 87

Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. I had my first staff byline at a small Connecticut newspaper in 2001. Reporter for Automotive News.

Meeting 94

Meeting Transportation Media Sports 94

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. What is the wackiest story you have covered?

Meeting 98

Meeting Media Print Enterprise 98

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! How long have you been in journalism and how did you get started?

Automotive 85

Automotive Meeting Media Mobile 85

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. I’ve spent summers at ClickOnDetroit/WDIV Local 4, Automotive News and the Wall Street Journal , and prior to my current role, I was a full-time reporter covering mobility and suppliers at Automotive News. The post Meet the Media: Alexa St.

Transportation 96

Transportation Meeting Automotive Report 96

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists.

Meeting 74

Meeting Report Automotive Media 74

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Social media.

Data 78

Data Newspapers Analytics Measurement 78

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 78

Engineering Automotive Agriculture Media 78

PR Fuel

DECEMBER 10, 2020

Did you know most newspapers publish upwards of 200 articles a day ? So why does it sometimes feel so difficult to get media coverage for your press releases? The first thing you need to do to ensure your press releases get media coverage is make sure they’re newsworthy. Pick the Right Journalists for Media Coverage.

Media 52

Media Local Newspapers Pitching 52

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. How long have you been in journalism and how did you get started? I loved it and I particularly loved the stories about manufacturing.

Meeting 73

Meeting Automotive Engineering Journalism 73

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

Reputation 62

Reputation Fashion Newspapers Local 62

Bianchi Biz Blog

NOVEMBER 14, 2022

I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. Y ou can follow Bob on social media on Twitter & LinkedIn. How long have you been in journalism and how did you get started?

Automotive 82

Automotive Engineering System Media 82

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? And believe me: you’re far from the only business that has clamored for media coverage, so you’ve got some stiff competition when it comes to getting a journalist’s attention. Instead, cozy up to reporters who write for your local newspaper. Start Small.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Want to get more media coverage? Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” Have a fundamental understanding of converged media.

Local 120

Local Newspapers Internal International 120

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries. PowerMotionTech.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Owned media fuels paid media. Paid media fuels earned media. This person and media site have ethics beyond reproach.

Pitching 114

Pitching Media Relations Survey Advertising 114

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. I get hit up all the time through my website and social media with appeals to bring the show to their neck of the woods. Every local PBS affiliate has seemingly been doing marketing for it. Bring it on!

Storytelling 60

Storytelling Tourism Travel Local 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

JANUARY 11, 2021

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. and Hawaii home.

Automotive 55

Automotive Meeting Report Media 55

Maxim Behar

JANUARY 17, 2024

Rather, what you already know from social media , if you see it happening in practice, it can fill in the “picture” and make sense of it, which makes life meaningful and good. Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend.

Survey 64

Survey Study Course Financial 64

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My favorite social media platform is…Twitter; it’s my leading source for news. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. The days of landing media interviews from a wire release are long gone, but we do expect a decent volume of placements.

Engineering 100

Engineering Newspapers Google Banking 100

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120