Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 103

Survey Report Media B2B 103

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 76

Survey Pitching Technology Writing 76

Sword and the Script

MARCH 3, 2020

Please take the 3 rd annual JOTW Communications Survey? Here’s a link to the survey. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 89

Software Pitching Measurement Enterprise 89

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. Pitch a story about how the world is ending. 3) Influence pedaling is overshadowing journalism.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

Bianchi Biz Blog

NOVEMBER 9, 2020

Survey after survey shows that today’s journalists are being asked to do more than ever, in terms of covering broader beats and filing more stories across more traditional and digital platforms, doing more social media promotion and amplification of those stories, and creating more blog posts, videos and webinars, amidst shrinking newsroom staffs.

Media Relations 102

Media Relations Automotive Media Newspapers 102

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

MAY 8, 2015

A recent PR Council member survey found that over 50 percent of firms responding had a planner on staff, 50 percent planned to increase investment in this area over the coming year, and 60 percent felt that having planners on staff helped them compete better with ad agencies, digital firms, branding shops and other public relations firms.

Creativity 120

Creativity Survey Advertising Advertising 120

Bianchi Biz Blog

MARCH 7, 2022

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? What is the motive behind this pitch?

Meeting 83

Meeting Automotive Media Transportation 83

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business.

Strategy 60

Strategy Print Insurance Insurance 60

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Christine Moorman | Duke University. Tom Pick | Webbiquity LLC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Year after year, in every survey, the top priority, challenge, and metric for success is leads. We are always looking for good people to interview about. Photo credit: Unsplash.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MARCH 20, 2018

On day two or three, you can see what that VIP customer or client has been doing at the event – what activities they’ve engaged in, which sessions they’ve attended, what kind of feedback they’ve provided on surveys. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock.

Industry 74

Industry Marketing Enterprise Mobile 74

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. .” ” The reporter said, “Yes, I did.

Ethics 72

Ethics Agency Journalism Corporate 72

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0