Konnect Agency

NOVEMBER 16, 2022

What does this mean for brands and public relations? as an internal gut check. A PR Agency’s POV on the Elusive ‘Viral Video’. One of the million-dollar questions we constantly get asked is, ‘How can we get our video to go viral’? The short answer is simply, virality can’t be controlled or forced.

Video 52

Video Agency Viral Nonprofit 52

PRSay

JANUARY 6, 2021

James Grunig and Todd Hunt’s “excellence theory” has long told us that, in public relations, listening is as important as speaking. Things that have been said over and over no longer garner the public’s trust. Now, a cynical public demands more. We need to educate ourselves and ask for feedback internally and externally.

Communications 198

Communications Viral Fashion Public Affairs 198

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. It’s a tough time for business leaders.

Employee 156

Employee Leadership Viral Small Business 156

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. It is also a time to recommit to the ongoing work of creating a fair and equal world.

Leadership 96

Leadership Groups Viral Crisis 96

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Good grief! CRISIS IDENTIFICATION PROCESS. SPOKESPERSON.

Crisis 74

Crisis Airlines Viral Corporate 74

Contently - Strategy

NOVEMBER 3, 2021

You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report. As a freelancer, each of your clients will have a different fact-checking policy (or lack thereof).

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

MAY 26, 2016

It seems there’s no end to the conversation over how public relations will change in the coming years. For all the upheaval in traditional media and the conversion to digital everything, the fundamental formula for telling stories and gaining public awareness remains the same. Nuts and bolts won’t change.

Viral 136

Viral Creativity Advertising Advertising 136

Reputation Us

MARCH 16, 2022

The adjective means, “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Wake up America! Is your reputation strong? Your customers?

Reputation 78

Reputation Government Film Viral 78

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Illustration credit: astel design ].

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Keep an eye on public sentiment with social media listening tools to better prepare your social media influencers on what may be bubbling up.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. However, his colleagues might not be receptive to such a blunt rebuke and indictment of their character, particularly not from an intern.

Ethics 94

Ethics Marketing Sports Education 94

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Storytelling, while central to PR strategies, is a delicate process.

Policies 120

Policies Internal International Public Affairs 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Prohibition

MARCH 11, 2022

International Women’s Day – Imagine campaign. On International Women’s Day this new poster campaign seeks to highlight unconscious gender bias. The following video and drawing that went viral sums it up quite well. Get in touch with us today to find out how we could support you with your Public Relations.

Social Media 71

Social Media B2C Viral Trends 71

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Newhouse School of Public Communications, Jamie Ward, Ph.D. , This type of planning includes making sure that your team is communicating well internally, too. “If pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. That’s an asset that stays with you, unlike shares or post virality.” We also source-code all of our internal communications, because our employees are our biggest advocates and they often share information externally that we can track back to ROI.”.

Social Media 117

Social Media Airlines Media Meeting 117

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities are… Everything is public. Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. So what are today’s crisis realities and what do they mean to your organization?

Crisis 100

Crisis Crisis Management How To Viral 100

PRSay

OCTOBER 8, 2018

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. .” “The public really does want authenticity and honesty.”.

Conference 151

Conference Television Viral Banking 151

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert.

Small Business 168

Small Business SMB Local Viral 168

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

The Resolution Blog

DECEMBER 20, 2015

Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral). It’s Emotive and all the spoof ads tick of the Public box. The John Lewis ad ticks so many of the boxes Jonah identifies.

Retail 120

Retail Viral Newspapers YouTube 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Local and International Laws for Protecting Your Social Media Accounts. Social media and the online landscape provide unique communication opportunities for individuals and organizations. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

MARCH 30, 2016

Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ReimaginePR

JUNE 10, 2015

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. You also wouldn’t ask a public relations guy like me to provide a general overview of Ebola, and I’m not going to try. Well, it shouldn’t. Still, I’ll bet that Ebola seems “so last year”, doesn’t it?

Video 120

Video Government Healthcare Viral 120

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! But in case a desirable spot opens at the right moment, it’s important to dazzle not only the bosses, but the full staff – since basically everybody’s your boss when you’re an intern. PR tips to go from intern to perm. Be noticed.

Internal 160

Internal International How To Skype 160

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc., Image by Diggity Marketing via Unsplash, CC0.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Any one of these can be a public relations nightmare and a real threat to a company’s survival if not handled appropriately.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

PRSay

OCTOBER 21, 2020

26-29, PRSA will host its annual International Conference — which will be held virtually for the first time and is themed “ Strategic Communications: Navigating a World Disrupted.” They based Go Viral! With Go Viral!, Moving forward, the researchers hope that Go Viral! John Elsasser is the publications director of PRSA.

Viral 158

Viral Social Media Conference Education 158

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. This has several advantages which may eclipse all other forms of internal crisis management solutions.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. All eyes are on you and with every step you take, you carry the risk of your message being misinterpreted and subsequently upsetting your customers or the public. The introduction of social media enabled people to respond easily to almost anything online.

Social Media 79

Social Media Crisis Media Airlines 79

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness?

Airlines 120

Airlines Viral Government Local 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Sharing crisis and social media research with the public.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40