PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

Storytelling 136

Storytelling Video Strategy Analytics 136

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. Storytelling. The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers.

Company 88

Company Strategy Publicity Real Estate 88

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. July is Global Affairs Month at PRSA. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Burrelles Fresh Ideas

OCTOBER 10, 2023

Among all those video marketing strategies, public relations (PR) remains an underrated one. Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. The post Enhancing Video Marketing Success with Effective Public Relations first appeared on Burrelles.

Video 87

Video Publicity Marketing Analytics 87

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

The Hoffman Agency

JUNE 1, 2021

Having to dive deep into the world of semiconductors without any prior knowledge was a bit overwhelming at first, but the best piece of advice I was given was that as PR professionals, it’s not our job to be the tech experts – our job is to communicate clearly and effectively to the public.

Storytelling 36

Storytelling Writing Internal International 36

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. By Jaden Gill, Account Coordinator.

Storytelling 36

Storytelling Community Industry Transportation 36

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 77

Employee Automotive Storytelling Internal 77

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. I have a true passion for digital storytelling across all platforms and mediums.

Automotive 92

Automotive Meeting Report Journalism 92

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Patti is also Forbes contributor and public speaker. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Of course, there is nuance here depending on the type of business being pitched, the sexiness of the technology, venture capital versus private equity, the notoriety of the founders, and other factors. revenue growth year-over-year, client growth or new clients, new international offices, etc.). Go vertical the day of the announcement.

How To 149

How To B2B Pitching Storytelling 149

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. Greg Beaubien is a frequent contributor to PRSA publications. The downside “is that it exposes you to greater scrutiny.”. Illustration credit: snopek ].

Ethics 170

Ethics Communications Nonprofit Journalism 170

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 113

Conference Communications Storytelling Social Media 113

Onclusive

FEBRUARY 10, 2022

Onclusive gives us the ability to see what journalists are covering and track editorial patterns both regionally and globally.” ~ Sara Eberle, Senior Director of Global Public Relations, Sophos. Cultivate respect, trust and consistency: Building and growing relationships is essential to any business, both internally and externally.

Measurement 195

Measurement Pitching Data Media Relations 195

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Yellowdig is an internal collaboration tool.

Communications 383

Communications Tools Google Resources 383

Ishmael's Corner

JUNE 12, 2019

The Art Of Storytelling In Business Communications And Public Relations. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.

Storytelling 104

Storytelling Technology Report Communications 104

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. When faced with choosing a major as a freshman in college, public relations was a clear choice – the opportunity to tell the authentic and impactful stories of companies and organizations.

Storytelling 59

Storytelling Technology Internal International 59

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client. Hoffman hosts weekly get-togethers with the whole team, frequent 1:1 check-ins and a weekly intern cohort meeting.

Storytelling 69

Storytelling Internal International Instagram 69

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. brand storytelling and publishing.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Hoffman Agency

MARCH 23, 2021

I was often approached and received pitches, emails, press releases from public relations professionals, so it seemed natural to make the leap to PR since my experience as a recovering journalist gives me the leverage to succeed. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

MARCH 14, 2023

Though I learned about storytelling throughout four years at college while pursuing a public relations degree, the internship dramatically impacted my perspective of storytelling. To complete the story, the storyteller needs to be attentive and patient while also being logical and efficient.

Storytelling 36

Storytelling Internal International Industry 36