Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR.

B2B 118

B2B Marketing Survey Software 118

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Contently - Strategy

NOVEMBER 8, 2023

Understanding the Content Format Landscape The content marketing landscape is teeming with various content formats that serve as powerful tools for engaging audiences and achieving business goals. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Hints at Cooling Tools and Tactics?

Survey 72

Survey Trends Communications Storytelling 72

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Like all things, we must measure to understand if these changes are working for us. Analyzing Your Refresh.

Brand 52

Brand Branding Mobile Analysis 52

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. It’s time sales enablement was focused on your customers Sales enablement planning is typically based on rational decision making arrived at through the use of standardized sales tools, templates, and processes.

B2B 60

B2B Report Case Study Infographics 60

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times? PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Offer different tools for different goals. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Journalistics

JULY 6, 2013

Leveraging one-part gut feel, and one-part social listening tools, this person will know in an instant whether or not the suggestions of your news professional will fly or not. Don’t overlook this need on your team, it’s becoming even more critical in the age of visual storytelling. Is your communication working to improve sentiment?

Marketing 52

Marketing Community Trends Case Study 52

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed. ” 5.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed. ” 5.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Engagement with news brands online is messy and tricky to measure. Database tool may have taken the place of media directories but I’d urge you to start by doing your own desk research.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. But increasingly, CTAs are looking like useful tools for the MSM. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125