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When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. In the past, localizing content would have been a major competitive business advantage. Serve them well.

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3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. A Snapshot of Give Local America from Kimbia, Inc.

Local 73
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

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3 Challenges (and Solutions) Modern PR Pros Face

PRSay

Tell your story visually with images, videos, or infographics that attract and educate. We have dedicated teams nurturing relationships with audiences across the globe, building the local market relationships you need to build and maintain a presence away from your home office. CHALLENGE: Lack of resources.

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Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

Rock the Status Quo

I came across this interesting infographic (below) from BusinessWire this morning. These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. It’s a simple metric – easy to track.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Video still requires substantial resources. White papers. Longer-form text-based content. That’s kinda what I’m seeing.

Consumer 104