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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

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Turn your earned media pitches into shared and owned media content to get more visibility

Axia PR

3 tools we recommend to create the content you’ll use to pitch. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. Your local TV station’s 6 p.m. Most news outlets have a social media or digital desk, and they’re always looking for great content to publish.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. Strategize for Thanksgiving shopping stories now.

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5 Tips for Working with the Media in 2022

Solo PR Pro

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

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How to Generate Coverage From Conferences

Cision

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Do you want your news release to serve as an event reminder to local newspapers or TV stations? Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place.