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2024’s Top 5 PR Trends: What to Watch

Newsfile

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Conversion. Time on Site.

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Content Is the Key to Customer Engagement: How Innovative CMOs Put Content Marketing Solutions First

Contently - Strategy

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. Whether it’s an eBook broken down into infographics, blogs, videos, or social campaigns, we have writers, editors, photographers, videographers, and designers to help you get it done.

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21 High-Converting Email Outreach Templates (From Our Experts)

Buzzstream

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 102
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2015 Media Trends and State of Online Newsrooms

The Proactive Report

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Media outlets want images and video with news stories.

Trends 100