Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Quality may differ depending on the site’s goal, but backlinks should always drive value. A quality link is a mid to high-authority link relevant to your business. The age-old question.

How To 71

How To SEO Google Examples 71

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. I imagined these firms reporting back to their clients, “Yes, it’s only a matter of time before that reporter in Minneapolis covers your launch of a new steel-belted, water-cooled hydraulic lathe. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Rock the Status Quo

APRIL 11, 2015

Someone searched for his business name on Google, and told him they couldn’t find him. I hadn’t gotten him a formal written report yet of how we were doing with search ranking results, but only because it was too soon. Like most relationships that turn sour, the problem was rooted in communication issues. Was it the client?

SEO 100

SEO Marketing Small Business Google 100

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.)

Tools 62

Tools SEO Analysis Google 62

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Facebook 108

Facebook Twitter Blogging Social Media 108

5W PR

NOVEMBER 23, 2021

According to cision.com, Instagram gets 4.21 But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. But you can also put new ones in several days later to refresh your post. You can go to the explore page and find what hashtags get the most action.

Instagram 158

Instagram Publicity How To Social Media 158

PR Fuel

OCTOBER 23, 2020

Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services. It will, however, get your press release to your target audience. Focus on Quality.

Software 105

Software Engineering Writing Video 105

Sword and the Script

SEPTEMBER 17, 2019

And so, while it gets a little outside the scope of PR tech , it’s still an interesting tool worth learning about. There more sources than you’ll ever need in the set and you add your own content or your own content sources. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper.

Marketing 74

Marketing System Analytics Content Marketing 74

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. Steve Smith: Good afternoon, and welcome to Open for Business. Today this is going to be really good.

Crisis 78

Crisis Local Facebook Social Media 78

Katie Paine's Measurement Blog

MAY 25, 2023

Too often the perfect plan that meets all your needs is not in your budget. So, I have some advice for all you potential clients out there: Don’t talk to a vendor until you have your goals in place. Vendors love to make products sound like they solve all your problems. Any suggestions?” My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

Presspage

APRIL 20, 2018

Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Give your site a look-over with the eyes of a harried reporter on deadline.

Video 84

Video Engineering Financial Infographics 84

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. Building your brand through top-of-funnel content establishes a connection with a new audience. Here’s how you can address them before they hurt your marketing efforts. When your content ranks low on search.

Brand 104

Brand Branding How To SEO 104

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. So, here is how you can build your own media list that is more up-to-date, relevant, and better quality than anything you would pay for. Why Build Your Own Media List? Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Buzzstream

AUGUST 13, 2018

However, if you get your list wrong, none of that will matter and you will be wasting your time. Getting to that right list involves two processes: discovery and qualification. That’s because investing the work in qualifying the sites makes all of those other elements of your outreach workflow dramatically easier.

Google 117

Google Measurement Advertising Advertising 117

David PR Group

OCTOBER 19, 2016

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. This part of the internet, which everyone can see and is indexed by search engines, is known as the “surface web” and sometimes called the clear web or visible web.

Web 40

Web Marketing Engineering Reputation 40

Waxing UnLyrical

SEPTEMBER 2, 2010

The stream moved so quickly, it was really hard to keep up with what was going on. As I started participating in more chats such as #pr20chat , #soloPR and then starting my own (#measurePR), I’ve come to learn a few things about how to make the most of a Twitter chat. And I suspect you can too. But a Twitter chat?

Twitter 82

Twitter Resources Conference Facebook 82