article thumbnail

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Hotels open their doors. Domino’s delivers .

Hotels 282
article thumbnail

The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. Let them see, hear, and feel the adventure.

Travel 78
article thumbnail

PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. The viral videos!

Hotels 200
article thumbnail

Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. At work and home video has become the norm. Hotels are opening to NHS staff and homeless free of charge. Demand for food banks is on the rise.

Crisis 167
article thumbnail

“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 58
article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40