5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. Immediate social buzz, richer media results and a “face to the name” for forthcoming brand communication. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides. Lead with the weather. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Cision

MARCH 24, 2017

Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture.

Corporate 148

Corporate Fashion Agency Travel 148

Prakkypedia

MARCH 8, 2015

They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. They know that the guest lists for the events below are likely to be very different: Launch of a new fashion line. Local, state and federal politicians. What makes an A list? Chairman, directors.

Fashion 60

Fashion Local Film Community 60

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Her company allows for clients to target specific media to advance their objectives to obtain esteemed TV bookings and influential online and print media. Heather West. westlevyPR. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Mark My Words

FEBRUARY 23, 2018

He is often classed as a pre-Raphaelite although he was painting his scenes of Arthurian chic long after the brotherhood were fashionable. Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Needless to say, the gallery had to order more prints.

Print 60

Print Viral Film Construction 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Or the Longview Journal in the case of this particular announcement. click image for higher resolution).

Software 118

Software Case Study Advertising Advertising 118

PRSay

MAY 5, 2016

The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment. First, all PR starts local. Second, only pitch good stories.

Sports 60

Sports Pitching Print Local 60

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. And as part of the collaboration, she asked if the reporter would be willing to give her the opportunity to view the article before it is printed or posted on its news site. The reporter agreed.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Specializing in local/on-site activities , a TaskRabbit can be used for anything from stuffing envelopes to helping you with a supply run. Website/Blog.

Tools 78

Tools eBook Print System 78

Bad Pitch Blog

DECEMBER 30, 2008

Heck, the trombone player for our local Philharmonic just started a blog that The Times even wrote about. Freely ask anyone with Wordpress capabilities if you think this isn''t the news that''s fit to print. A guy named Duncan Black, who holds a Ph.D in Economics writes a fabulous political blog that merits reading daily. Heavy sigh.

Newspapers 40

Newspapers Fashion Blogging Sports 40

Bad Pitch Blog

MAY 20, 2010

Good Organic Stories Trump Re-Prints. Simply drive your iPad to your local "iPad smudge station," usually found at gas stations and car washes. iPad Fashion Designer Sure, the iPad is a great mobile device, but it can also be a wearable fashion statement.

Pitching 49

Pitching Fashion Report Twitter 49