How To Interview Experts Like A Journalist: Tips For PR Teams
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. A call with a subject matter expert (SME) is an opportunity to fast-track the outlining and writing process. It’s great to be able to get an expert’s specific insights upfront, rather than in the revisions.
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