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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. A call with a subject matter expert (SME) is an opportunity to fast-track the outlining and writing process. It’s great to be able to get an expert’s specific insights upfront, rather than in the revisions.

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Developing your content strategy to become a trusted expert

Onclusive

Do you have experts and spokespeople who can provide information or opinions no one else can? Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way.

Strategy 418
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24 Marketing and PR Experts Share Insightful Advice for 2024

Garrett Public Relations

last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations. 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214
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Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. The post Expert Strategies for Navigating 2024’s Election Uncertainties appeared first on Stern Strategy Group.

Strategy 122
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!

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Positioning Yourself as a Media Expert

PR for Anyone

Yes, you could be a one-hit wonder with one segment about YOU but why not turn yourself into a media expert and look at the broader topic of what you can cover? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! as an expert. That’s the bigger picture that she’s the chocolate expert.

Media 130
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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217
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Measuring the Impact of PR: A Roadmap to True Value

In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics. Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

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7 Ways to Deliver Groundbreaking Thought Leadership

By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand.

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Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. Think of red flags as common mistakes that hinder stakeholder engagement.