PRSay
JUNE 7, 2021
Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.
PR for Anyone
AUGUST 17, 2021
I want you to look at TikTok because that is one of the fastest growing social media platforms. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. ” Newsjacking. It grew 800% from January 2018 to January 2020. Who knows.
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Burrelles Fresh Ideas
OCTOBER 3, 2023
These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.
The Stalwart Blog
APRIL 22, 2016
Death can often bring out the worst in brands, and people, on social media. Attach that selfishness to social media and it can be the perfect storm of narcissism. Many times, I think it’s an exercise in futility that will get lost in the tsunami of white noise unless you have something truly authentic to say. .
PRSay
MAY 10, 2021
AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media. He joined PRSA in 1994.
Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).
ImPRessions - Crenshaw Communications
JUNE 28, 2017
In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. We can then decide to simply share through social media or, when warranted, to make a bigger media splash. We recommend creating a storybank of your own.
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