PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” AI to date is almost entirely an exercise in statistical probability, and it works with words or sets of words but not concepts. He joined PRSA in 1994.

Communications 106

Communications Viral Case Study Exercises 106

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Who should be involved in this exercise?

Crisis 203

Crisis How To Exercises System 203

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Who should be involved in this exercise?

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Never knowing if something is going to go viral against you in a negative way… but wait! Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169