To Improve Crisis-Response Plans, Bring in a Red Team
PRSay
JUNE 7, 2021
Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. This is where the idea of a “red team” comes into play.
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