PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. We can then decide to simply share through social media or, when warranted, to make a bigger media splash. We recommend creating a storybank of your own.

Airlines 147

Airlines Insurance Insurance Exercises 147

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. Conclusion. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169