Exercises Reputation Social Media Viral 
PRSay
JUNE 7, 2021
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.
Melissa Agnes
NOVEMBER 10, 2014
As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
In fact, happy news is a main driver for social media sharing. Emotions layered with happiness make up the majority of top drivers of viral content. We can then decide to simply share through social media or, when warranted, to make a bigger media splash. We recommend creating a storybank of your own.
Melissa Agnes
NOVEMBER 10, 2014
As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.
PR in High Definition
JULY 22, 2019
The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. There is hope, however.
Melissa Agnes
FEBRUARY 3, 2015
Never knowing if something is going to go viral against you in a negative way… but wait! Developing a reputation based on transparency, authenticity, trust and credibility. Neither are those dated table top exercises that organizations have grown accustom to over the years.
Cision
OCTOBER 16, 2017
It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it?
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