Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. SlideShare can be a particularly effective platform for B2B companies where championing a two-minute video at a price point of $10K to $15K might be a career-limiting exercise.

Social Media 60

Social Media Storytelling B2B Media 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Conclusion.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

JUNE 16, 2017

It was more of a cathartic exercise than anything work related, but it has provided me an invaluable insight into what works for influencers and what’s an absolute turn off. As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer.

Social Media 48

Social Media Exercises Viral Video 48

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait! Neither are those dated table top exercises that organizations have grown accustom to over the years. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? And that’s like sort of a good clarifying exercise to start. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Buzzstream

FEBRUARY 3, 2021

You may not use any of the concepts from this exercise in your final piece, but they may stem thoughts that you turn into ideas. For example a campaign about exercise and mental health for a sportswear brand could holistically discuss the benefits of exercise and good wellbeing, without it being about their products or sportswear directly.

Digital PR 170

Digital PR Industry Strategy Film 170