OnePitch

SEPTEMBER 14, 2022

On this week’s Pitches That Placed, we are highlighting an exclusive funding announcement that landed coverage in WSJ Pro Venture Capital. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . I have _ at the ready to chat and a few founders in the portfolio, _, ready to interview as well.

Pitching 67

Pitching How To Journalism Interviews 67

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

AUGUST 11, 2021

An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Pitch individuals with insights that will help me write something thoughtful and reflective and tell readers why a particular breaking development is important.”. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Research, research research.

Agency 170

Agency Media Software Pitching 170

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! Some examples: Elements of Electrification , which looked at battery development in the EV era and the sourcing and availability of raw materials. How long have you been in journalism and how did you get started?

Automotive 78

Automotive Meeting Report Insurance 78

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. For example, when a task gets harder in business, most leaders make a change or strive to do something different. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. What advice do you have for PR people that want to pitch you?

Meeting 79

Meeting Media Interviews B2B 79

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

AUGUST 8, 2022

It’s easy to find examples of manufacturing technology deployments at huge companies with tremendous resources to throw at the problem. I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?”

Technology 94

Technology Meeting Media Analytics 94

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 77

Survey Pitching Technology Writing 77

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Share with clients.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:07:18]

Agriculture 74

Agriculture Pitching Interviews Technology 74

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Storytelling 238

Bianchi Biz Blog

APRIL 19, 2021

So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. I’m now much more aware of how vulnerable we are as pedestrians and so, for example, I make sure never to be on my phone when crossing the street. Any pet peeves with PR people?

Report 84

Report Meeting Automotive Media 84

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

OnePitch

SEPTEMBER 27, 2022

During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:02:47] I get a lot of pitches.

Pitching 80

Pitching Writing Interviews Policies 80

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. Farming is not really my beat, but these are perfect examples of factories on wheels. How long have you been in journalism and how did you get started? I got my start in journalism when I pitched a story about a cutting tool innovation.

Technology 56

Technology Meeting Automotive Media 56

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Flatiron Communications

JANUARY 11, 2018

I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Should PRos only be pitching individual journalists? I would only pitch individual journalists.

Strategy 52

Strategy Interviews Pitching Energy 52

Critical Mention

FEBRUARY 27, 2020

Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share.

Journalism 78

Journalism Social Media Radio Fashion 78

Landis PR

MARCH 29, 2021

For example, our April issue will be dedicated to home and garden. I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. What advice do you have for PR people who want to pitch you? What elements or characteristics do you look for in a story?

Meeting 96

Meeting Media Local Interviews 96

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

OCTOBER 18, 2021

Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. I’ve noted each of these.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science. What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches.

Meeting 78

Meeting Automotive Media YouTube 78

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101