Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. The primary goal of issuing an event press release is increasing attendance. The key here is that it is an informative piece of content.

Examples 62

Examples Product Launch Data Report 62

Cision

DECEMBER 28, 2017

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Burrelles Fresh Ideas

MARCH 12, 2024

However, if you do decide to create your own tech startup , you’ll need to lean on social media and PR when launching your product or service. You should begin the process before you even launch. Effective pre-launch PR strategies include: Creating a waitlist on your website. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. They can also bolter your image by booking you at events and entering you in awards. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Implement customer feedback into product or service development. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Public Relations Sydney

OCTOBER 8, 2014

Here are some events and special occasions where a media release would be most appropriate. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish.

Writing 52

Writing Small Business Product Launch Engineering 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Notifying media members about an upcoming event.

Product Launch 93

Product Launch Social Media Newspapers Writing 93

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams.

Facebook 177

Facebook Community Advertising Advertising 177

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. They can be helpful when it comes to announcing upcoming events. How to Draft a Press Release.

Examples 98

Examples Writing Product Launch Crisis Management 98

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Are you introducing a new product or service? Do you want additional exposure for a particular non-profit event that you’ve hosted? Getting your message across is not enough.

SEO 66

SEO Writing Engineering Product Launch 66

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector?

Pitching 78

Pitching Advertising Advertising Product Launch 78

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. True, we did tell you about how to formulate an FDA-Approved Tweet , but that post was more about creating the content. The ones that make you cringe just to think about and have to re-write a few times to take off the nasty edge.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. 360 Degrees.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

APRIL 27, 2016

With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. When you promote an event such as a product launch , you want to send out the information with plenty of time for them to react. They have deadlines they need to meet and copy to write, so their time is valuable. When Is Best Time to Send a Press Release?

Product Launch 52

Product Launch Analysis Report Interviews 52

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. Here are some events and special occasions where a media release would be most appropriate. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Media 89

Media eBook Survey Travel 89

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Don’t let budgets hamstring your thinking. ” Also helpful?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. Think about current events that are occurring in your industry, too. Immediate release events might include breaking news. For a product launch, consider distributing press releases one to two weeks in advance. Is the piece newsworthy now?

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Consider applying the 80/20 method, which states spend 20% on content production and 80% on distribution to truly get your efforts seen. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Shift Communications

AUGUST 3, 2016

You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. But how are you going to stand out among the hundreds of other vendors in your space clamoring for media and sales attention? . Define the Timeline.

B2B 60

B2B Interviews Strategy Product Launch 60

Communications Conversations

SEPTEMBER 2, 2015

And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. How many blog posts have you read with the “tip”: Activate your employees! I mean, do the people writing these “tips” NOT think we know that? Include personal asks.

Employee 60

Employee Social Media Brand Branding 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. How do you interact with them in person? First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. What are you going to talk about at lunch?

Pitching 36

Pitching Transportation Conference Report 36

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. Unfortunately, as a group, women still have to learn how to do this.

Interviews 40

Interviews Enterprise Corporate Internal 40