5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. Reestablishing trust The consumer finance services industry has had its share of reputation issues. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

Wadds Inc.

SEPTEMBER 18, 2023

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. 3) Measuring impact in terms of social outcomes Too often, public relations activity has focused on outputs like impressions and awareness.

Study 98

Study Publicity Ethics Measurement 98

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 95

B2B Marketing Measurement Social Media 95

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. The ability to respond swiftly, transparently, and with empathy can mitigate reputational damage and build resilience.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It’s one of the reasons that public relations has a poor reputation. A fundamental public relations problem lies at the heart of public relations practice. “We

Publicity 149

Publicity Reputation Study Crisis 149

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 167

Publicity Ethics Training Education 167

Reputation Us

JULY 13, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Reputation Us

JULY 14, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. The authors have a broad view of what public relations encompasses, concluding it has evolved from news and reputation management to general corporate and government activity and lobbying. It’s a polemic takedown of public relations practice.

Ethics 105

Ethics Government Corporate Exercises 105

Stephen Waddington

JANUARY 29, 2020

The so-called profession responsible for building the reputation of organisations has the poorest reputation. Trust has two components: ethical practice and competency based on skills and qualifications. Time served should not and is not a measure of competence. It is demonstrated by professional standards.

Ethics 97

Ethics Government Reputation Industry 97

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.” To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate 65

Corporate Reputation Brand Branding 65

5W PR

JULY 15, 2023

Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Communicating the brand’s values and commitment to social responsibility resonates with customers who prioritize ethical and sustainable choices.

Corporate 78

Corporate Industry Communications Ethics 78

Reputation Specialist Michael Toebe

JULY 14, 2022

The petition alleges that Tesla breached its fiduciary duty by allowing and enabling a workplace culture of discrimination and harassment, which has resulted in loss of reputation and shareholder value. Tesla can in addition, work to better develop top-down leadership by measuring them on how well they prevent the failures Chau's suit listed.

Government 52

Government Ethics Reputation Employee 52

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. When it comes to keeping up your authentic and trustworthy reputation, knowledge is power!

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It’s one of the reasons that public relations has a poor reputation. A fundamental public relations problem lies at the heart of public relations practice. “We

Publicity 59

Publicity Reputation Study Crisis 59

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders.

Policies 62

Policies Employee Ethics Survey 62

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

The character has many ethical and personal questions. But he is effective in his work if we measure it by the results of his clients' desires. As a crisis and reputation advisor, I need to think strategically and on the fly. I've made valuable observations about what makes Ray Donovan successful in his business.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Konnect Agency

SEPTEMBER 25, 2023

Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 72

Publicity Ethics Training Education 72

Prohibition

MARCH 21, 2024

For example, a brand facing negativity on social media can make the most out the insights from AI to successfully identify the root cause and implement any corrective measures before the issue escalates. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. Having a reputation as a sincere and trustworthy professional is priceless at such times. In order to have a chance of being effective, a PR person must not only have a goal but also a plan in reaching it.

Ethics 128

Ethics Government Data Groups 128

Reputation Specialist Michael Toebe

APRIL 29, 2021

In addition, in our thinking we can choose to measure our judgment and ideas for decisions by asking ourselves, “what would failed judgment and decision-making look like and do right now?” Making it a reliable skill and habit makes this a powerful asset of behavior and builds and protects valuable reputation.

eBook 52

eBook Reputation Ethics Crisis 52

Stephen Waddington

NOVEMBER 15, 2018

Here’s a suggestion: how about measuring the success of your work based on the business outcomes that you deliver instead of ad industry gongs? There’s a related conversation at the sharp end of reputation management in our business. Apologists suggest that management consultancies are eating our lunch. unsplash-logo Samuel Zeller.

Publicity 84

Publicity Sports Ethics Measurement 84

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. To get people to trust me with their stories, I needed the confidence booster the APR could provide.

Telecommunications 198

Telecommunications Community Ethics Financial 198

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Have a damn hard time effectively managing the crisis with your reputation still intact. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249