Wadds Inc.

MAY 1, 2024

AMEC, the International Association for Measurement and Evaluation of Communication, has launched a survey with the Press Database and Licensing Network (PDLN) and FIBEP to gather industry perspectives on these issues. “ The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. I think it’s great insight.

Ethics 75

Ethics Communications Agency Technology 75

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. ” ‘Storytelling,’ like many industry buzzwords, is a term that has virtually lost all meaning due to overuse and inappropriate application.” Guest Post by Todd Murphy. ” Real as opposed to what: Lies, half-truths?

Storytelling 87

Storytelling Measurement Ethics Web 87

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 106

Ethics Government Corporate Exercises 106

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 149

Publicity Reputation Study Crisis 149

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics Internal 98

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. Blog: Code of PR Ethics?

Survey 133

Survey Communications Measurement Internal 133

Sword and the Script

JUNE 30, 2021

Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Another 30% measure their efforts some of the time, while 10% rarely or never make any effort to measure results. Blog: Code of PR Ethics? Communications technology.

Survey 120

Survey Communications Ethics Measurement 120

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. His first graduation was from Prague University on International Economic Relations. in Global Public Relations Changes at Sofia University.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

FEBRUARY 24, 2020

It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU. The Council give us a route to achieve that.

Government 78

Government Policies Ethics Media 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. PR measurement. Detailed demographics are included at the end. always or “never”).

Survey 121

Survey Measurement Public Affairs Storytelling 121

Maxim Behar

JULY 2, 2023

He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

Ethics 52

Ethics Internal International Course 52

Wadds Inc.

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. You could describe the industry's double-digit 2021 surge as opportunistic.

Publicity 59

Publicity Reputation Study Crisis 59

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Our industry is grappling with ways to improve race equality, and support, encourage and retain BAME talent.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. It is important for legal, practical, and ethical reasons. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential.

Social Media 93

Social Media Media Video SEO 93

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. Our industry is responding with a wave of new startups. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Authentic Comms | Adam Driver | April 2020.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 192

Marketing Content Marketing Data Social Media 192

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Contact us here for more information on how we can help with your monitoring and measurement needs. This includes openly sharing information about intentions, actions, and outcomes.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Film photography emerged later that century; this would rule the industry for over a century until digital photography in the early part of the 21 st century.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120

Presspage

DECEMBER 12, 2017

. “For example, one of our key policy issues is ethical conduct in public relations. A short while ago there was an issue with Bell Pottinger…”[a British PR agency], “which prompted a huge interest spike in ethics in public relations. Connecting time-lines to topics the CIPR already covers, is important.

Strategy 83

Strategy Ethics Facebook Twitter 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. PR is a social science.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Make sure you're on the right side of ethical codes. Tools serve two purposes in PR. That must change.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. What influencers does PR use?

Survey 93

Survey Journalism Study Pitching 93

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Reputation Us

JULY 14, 2017

Overall, the banking industry continued its multi-year reputation recovery among U.S. It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge.

Ethics 75

Ethics Community Internal International 75

Reputation Us

JULY 13, 2017

Overall, the banking industry continued its multi-year reputation recovery among U.S. It requires asking questions to identify risk in three areas, 1) the public/industry perspective, 2) the perspective of current customers, members and/or shareholders and 3) internal staff perceptions. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement. These include diversity, international, internal communications and teaching.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Code of PR Ethics? ). Source: 10 PR Industry Studies ). billion ,” according to a new report from Burton-Taylor International Consulting. Source: PR Measurement ). Source: B2B Sales Cycles ). Are PR pros truthful?

Survey 177

Survey Marketing B2B Study 177

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. What more could the CIPR do to support practitioners with strategic planning, PESO and measurement. I’m backing Pete Holt for CIPR President in 2022. Where do you stand on the PRCA?

Meeting 78

Meeting Government Energy Employee 78