Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stern + Associates

MARCH 22, 2023

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. For example, by clarifying roles and responsibilities, you can alleviate fears about job elimination.

Tools 75

Tools Ethics Technology Privacy 75

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea.

Software 124

Software Pitching Ethics Privacy 124

Deirdre Breakenridge

JUNE 27, 2018

For example, in the heated climate surrounding gun violence and legislature, several companies have taken a stand in opposition to the NRA in the U.S. Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers.

Marketing 164

Marketing Ethics Local Technology 164

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? We elevate voices.

Ethics 79

Ethics Nonprofit Community Examples 79

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Internal 84

Internal International Ethics Communications 84

Newsfile

DECEMBER 20, 2023

For example, AI can simplify new compliance rules, such as the new Form N-PX rules for 13F filers. Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer. Second, privacy and ethics are key concerns.

Tools 52

Tools Report Energy Case Study 52

Stern + Associates

MAY 20, 2022

As an example, they point to how the Broad Institute of M.I.T. As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators.

Government 62

Government Insurance Insurance Privacy 62

PR in High Definition

MAY 24, 2023

They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. For example, if I use Google and search ‘AI’, the results come back with a multitude of news items, various descriptions of AI and a range of company articles using the term ‘AI’. This is where tools like Chat GPT come in.

Google 62

Google Engineering Tools Privacy 62

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Alerts. Predictive Crisis Management . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

JULY 30, 2019

During her keynote, “Automated, But Not Autonomous,” Angela Pham shared insights and examples of how her team gives human voice to machine learning. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited.

Social Media 93

Social Media Marketing Media Creativity 93

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue #1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue 1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information. Issue 1: Being an insider. Reflecting Greene’s (2014 p.8)

Interviews 40

Interviews Ethics Education LinkedIn 40

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Technological tools will increasingly drive leaps in productivity, allowing PR professionals to focus on more strategic goals and creative efforts. have the ability to read the room like humans can.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124

Privacy Google Advertising Advertising 124