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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. How do you describe your leadership style? What’s the best leadership advice you’ve ever received?

Meeting 153
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Thanking Employees for Giving

Mindful Marketing

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

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Video interview – Turning technicians into leaders who communicate well.

The Stalwart Blog

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. And I got to meet Joanie Connell just about, I would say, a couple of months ago. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals.

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Meet PRSA Board of Directors Nominee Joseph Abreu, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. They brought me to my first PRSSA meeting. My advice to new pros is to seek those seasoned professionals who empower their employees to consistently improve — regardless of which industry they want to go into. Location : Port St.

Meeting 78
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.

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This Is What You Need to Know About Becoming a Leader Today

PRSay

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders.