Agility PR Solutions
OCTOBER 7, 2019
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success story, or perhaps even a […]. The post 4 ways you can make more impact with your news appeared first on Agility PR Solutions.
Muck Rack
OCTOBER 7, 2019
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Critical Mention
OCTOBER 11, 2019
Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.
ImPRessions - Crenshaw Communications
OCTOBER 9, 2019
Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. That stat is enough to make you reach for a drink – if you can afford one.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. However, the influencer environment is also experiencing […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 11, 2019
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? This has been a recurring topic at our “PR Pals” group dinners.
PR for Anyone
OCTOBER 11, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I’m starting to incorporate some case studies into these tips so you can really see how they work. So I’m going to use myself as a case study this week. I want to talk about the non-traditional holidays. I’ve shared that in […].
Ronn Torossian
OCTOBER 10, 2019
Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions. In an environment in which consumers have low levels of trust, following influencers often helps them make decisions on purchases similarly to how they would base a […].
Stuart Bruce
OCTOBER 7, 2019
Crisis communications was the agenda for last week at the Crisis6 conference where PR and communications academics and practitioners from around the world gathered to … The post Crisis communications – academics and practitioners learning and sharing global best practice appeared first on Stuart Bruce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
OCTOBER 7, 2019
Dr. Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies. With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Get to know the new war room. Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.
NewsWhip
OCTOBER 10, 2019
We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out. The top stories for holiday trends in 2019 started as early as July this year. Halloween is a favorite, with costume planning starting in June and coverage continuing to rise the closer we get to the end of October.
Ronn Torossian
OCTOBER 9, 2019
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment. Is an ad that […]. The post What Customizable Marketing Means appeared first on.
Agility PR Solutions
OCTOBER 7, 2019
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, saw significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
OCTOBER 8, 2019
Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Disaster has struck. Now what? This is the time for communications professionals to step up and take control. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? You manage the crisis and you manage it well.
5W PR
OCTOBER 11, 2019
It’s coming, and it’s coming sooner than we may think: the cookie is dying. No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end.
Waxing UnLyrical
OCTOBER 7, 2019
Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.
Agility PR Solutions
OCTOBER 8, 2019
Generation Z is a health-aware group, so it’s no surprise that they are more concerned with their mental and physical health than Millennials or Gen X. But the fact is, this young generation is self-reporting higher stress responses to both the news and social media—and according to new research from management consulting firm A.T. Kearney, […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
OCTOBER 10, 2019
Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision. Here are four, key steps to understanding and maximizing earned media management: Step 1: Target.
Communications Conversations
OCTOBER 10, 2019
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Timely, right? Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. I don’t disagree. Where it gets interesting, though, is when the PR Daily team asked PR where they would increase budgets if money were no object.
Sword and the Script
OCTOBER 8, 2019
For most businesses, organic search is the single largest source of web traffic. It’s often high-quality traffic too because that’s how people find things: they have a question and they search for answers. Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search.
Agility PR Solutions
OCTOBER 7, 2019
In today’s digitalized world, every business is endeavoring to achieve a powerful online presence. But many are failing to meet that goal due to incomplete knowledge about digital marketing and communications methods, strategies, techniques, and trends. In order to help marketers and entrepreneurs, SEO-focused research firm GoodFirms.co has released a new series of reports on digital marketing […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
OCTOBER 11, 2019
An epic social media spat between the wives of two famous English soccer players contains several teachable moments for PR pros.
Mindful Marketing
OCTOBER 5, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Do you remember doing ‘connect the dots’ as a kid? You probably liked seeing a picture appear as you drew lines from one number to the next. Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors.
Critical Mention
OCTOBER 9, 2019
Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. 1.
Agility PR Solutions
OCTOBER 8, 2019
Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for example, MoonPie. The nostalgic graham cracker and marshmallow sandwich has made […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently - Strategy
OCTOBER 9, 2019
I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. Sure, you might be able to jam some conversions into your funnel. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day.
5W PR
OCTOBER 7, 2019
Does it seem that the stores are displaying holiday items earlier and earlier each year? The term “Christmas Creep” was first used in the mid-1980s to describe the merchandising of goods and decorations before the day after Thanksgiving which had heretofore been the traditional start of Christmas shopping. Since then, the term “holiday creep” also came into play to describe early sales for Halloween and Thanksgiving.
Culpwrit
OCTOBER 8, 2019
When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.” As a mentor, Rich has been giving back to the profession his entire career so it […]. The post Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop appeared first on culpwrit.
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