Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed.

Software 328

Software Customer Service Google Small Business 328

Onclusive

MAY 31, 2017

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m not surprised this excites you so much,” said my […].

Data 225

Data Report Industry Trends 225

Ronn Torossian

JUNE 1, 2017

Eons ago, public relations was largely focused on building relationships with journalists and the media. Today that focus continues, but it has become only a part of what PR agencies do to help their clients build their brands. A large focus of PR today is to strengthen brands by building influencer status on social media. Here are tried and true tricks of the PR trade, and tips for how to use them on social platforms.

Social Media 218

Social Media Media Agency Brand 218

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. It was hit with a barrage of social scorn for its glitzy, but tone-deaf, ad featuring Kendall Jenner at a generic social protest.

Crisis 180

Crisis Airlines Brand Branding 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. This can be found from the smallest agencies to the largest corporations.

Sports 245

Sports Agency Industry Creativity 245

Deirdre Breakenridge

JUNE 2, 2017

We all want to create impact for our businesses, but what about the opportunity to make an impact for ourselves and for others around us? I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. Among them is Cameron Brown, a high-performance coach, and philanthropist, who is clearly making a difference on a few different levels.

Film 150

Film Travel Leadership Training 150

ImPRessions - Crenshaw Communications

JUNE 2, 2017

The past couple of weeks have seen quite a few public relations faux pas committed by folks who should know better. But it seems a combination of hubris, ignorance and impatience may have gotten the better of them! Some have handled the situations well, and others, not so well. Let’s review. PR: The good, the bad and the plain weird. Kathy Griffin can’t head off trouble.

Social Media 174

Social Media Storytelling Corporate Twitter 174

Cision

JUNE 2, 2017

Suki Mulberg Altamirano is the Founder and CEO of Lexington Public Relations , where she brings more than a decade of experience in public relations and marketing. Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more.

Travel 243

Travel Agency Social Media Print 243

Onclusive

MAY 31, 2017

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. “That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m not surprised this excites you so much,” said my colleague Rachel. “You love data!”. She was right. When did this happen?

Data 150

Data Resources Engineering Film 150

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

MAY 30, 2017

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. The platform is being used by over 1 billion users each year. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine.

YouTube 171

YouTube How To Engineering Google 171

ImPRessions - Crenshaw Communications

MAY 30, 2017

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. After that, the criteria looks like this: books that touch on PR and marketing; books that reflect something in the current zeitgeist – politics, media, pop culture, e.g. and finally, just great reads.

Film 159

Film Crisis Writing Airlines 159

Cision

MAY 31, 2017

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s. In other words, most people reading this have already been distracted. And we likely have smartphones to thank for that. After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume da

Consumer 243

Consumer Brand Branding How To 243

The Proactive Report

MAY 27, 2017

There is a saying that they more things change, the more they stay the same. Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

JUNE 1, 2017

I was surprised to read recently that the CIPR plan to take disciplinary action against members who use the advertising equivalent value (AVE) metric to measure their performance to clients. Forgive me, but does anyone actually still use this outdated form of measurement to demonstrate the worth of their PR services?! The post AVE – Does Anyone Actually Still Use This?

Measurement 163

Measurement Advertising Advertising How To 163

Presspage

MAY 30, 2017

The potential of virtual reality as an experimental storytelling platform has many brands already experimenting with the possibilities. The technique is being adopted across industries, not only for its commercial value, but also because it can help stimulate learning and has the ability to connect products to experiences. The North Face is a good example of a company that started using VR for this last function.

Publicity 137

Publicity Retail Consumer Storytelling 137

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Even though we tend to be right-brainers who don’t like numbers, there is absolutely no running away from metrics. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

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Pitching Television Banking Media 119

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

JUNE 2, 2017

Last night, the PRSA Foundation honored Patrice Tanaka — co-founder of Patrice Tanaka & Company, CRT/tanaka and PadillaCRT (now Padilla) — with its Paladin Award. In honor of that event, we’re revisiting our interview with her. Why did you decide to pursue a career in public relations? What attracted you to the profession? I was working as a journalist in Honolulu, where I was born and raised, and someone offered me the position of PR Director of the Hotel Inter-Continental Maui in Wai

Hotels 100

Hotels Leadership Agency Industry 100

Presspage

JUNE 1, 2017

PR is an ever-changing field of business, in which the PR professional need to stay on top of all new trends & developments. However we know that the life of a PR professional is a hectic and quite busy one. Stay on top with our newsletter. To help you stay up to date with the trends and development in the PR industry, we have created a bi-monthly overview of articles.

Trends 98

Trends Industry Case Study Study 98

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and business has never been fiercer…ever. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace.

How To 198

How To Real Estate Web Case Study 198

Steve Barrett on PR

JUNE 2, 2017

Women in PR should remain authentic and be true to themselves but exhortations to speak up and network more should be accompanied by equal pay and equal opportunities.

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95

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. To borrow a phrase from 1980s-era marketing, content assets are more or less synonymous with the term marketing collateral. That collateral, filled with features and benefits, was what marketing attempted to trade for trust in a time when information was not so abundant or fre

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Communications Conversations

JUNE 2, 2017

In case you missed it, AdFed recently held their wildly popular 32 Under 32 Awards. As usual, more than 100 people were nominated (105 to be exact). And, as usual, a large chunk of those nominees came from one area of our industry. Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet).

Agency 84

Agency Corporate Brand Branding 84

Cision

JUNE 2, 2017

I am asked, on occasion, for my view on “web disclosure,” which is defined within the investor relations niche as using a newswire to distribute – instead of a complete earnings announcement – a truncated earnings financial summary or a brief paragraph alerting investors that the complete earnings financial results are only available on the company’s IR website.

Financial 120

Financial Analysis Web Internal 120

Stern + Associates

MAY 30, 2017

Your journey into the world of content marketing centers on impactful content, designed with your target audience in mind. But content can only be as effective as its promotion. Reaching. The post 3 Ways Social Media Enhances Your Content Marketing Strategy appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing Social Media Strategy Marketing 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Presspage

MAY 29, 2017

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. The incident quickly turned into a PR nightmare that got worse by the day. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers.

Journalism 79

Journalism Airlines Brand Branding 79

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. This can be found from the smallest agencies to the largest corporations.

Sports 81

Sports Agency Industry Creativity 81

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. Issuers have considerable flexibility in determining how to satisfy the public disclosure requirements of RegFD. The public disclosure requirement can be satisfied by filing the information in a Form 8-K or by any other non-exclusionary method of disclosure that is reasonably designed to provide broad public access to the information.

Social Media 120

Social Media Media Facebook Analysis 120