Ronn Torossian
MARCH 28, 2023
In today’s fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to get the message out to the masses, it can also be a double-edged sword. Misinformation and fake rumors can spread just as quickly. If left unchecked, they can have severe consequences […] The post PR Tips: Best Practices for Handling Untrue Rumors appeared first on.
NewsWhip
MARCH 27, 2023
In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world. Attending the discussion were NewsWhip CEO Paul Quigley, Kraft Heinz’s VP of global corporate comms and reputation management Alex Abraham, Baxter’s VP of external comms Lauren Russ, Horizon Therapeutics’ EVP of corporate affairs and CCO Geoff Curtis, Conagr
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Sword and the Script
MARCH 28, 2023
Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall in opposite ends of the spectrum. One hand, some say will have devastating consequences on the future of knowledge workers: we will all soon be replaced.
Institute for Public Relations
MARCH 29, 2023
This blog is provided by the IPR Organizational Communication Research Center. ChatGPT has created awe and concern in the communication industry since its introduction in November 2022.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MARCH 28, 2023
Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK and the rest of the continent will likely face potential PR disasters. Combined with the fact that 48 percent of […] The post 3 PR disasters the finance industry needs to be prepared for in 2023 appeared first on Agility PR S
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
MARCH 29, 2023
Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.
Ronn Torossian
MARCH 25, 2023
An old PR crisis can negatively affect a company’s reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. It is crucial for companies to manage the situation to mitigate the damage to their brand. To do this, companies should have a PR crisis […] The post What to Do When an Old Crisis Resurfaces appeared first on.
Agility PR Solutions
MARCH 27, 2023
The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore, and communicate. As a public relations professional, it is critical to understand […] The post The impact of social media on digital marketing strategies: A guide for PR pros appeared first on Agility PR Solutions.
Buchanan PR
MARCH 28, 2023
In today’s digit al age, it is easier and faster than ever to access news from around the world. Our society is hyperconnected, and breaking news spreads across the internet in a matter of seconds. While accessibility to news is essential for public relations professionals and helpful in many ways, there are threats that come along with the ability to disseminate information to anyone via any channel.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
MARCH 31, 2023
The Muslim holy month of Ramadan started last week and will culminate with the first sighting of the moon on Eid, which falls this year on Friday, April 21. The month of fasting, which ends with the Eid al-Fitr celebration, is a special time for the nearly 2 billion Muslim people around the world. Perhaps best known for the fasting that takes place from sunup to sundown and the nightly “iftar,” or evening meals with family and friends, Ramadan is a time for atonement, rejuvenation, reflection an
Buzzstream
MARCH 29, 2023
We’ve just released a brand new feature – and folks, this is a big one. As of today, BuzzStream accounts on Professional plans or higher have the ability to set backup recipients when they are sending outreach. What are Backup Recipients? Let’s say you want to reach out to a publisher and there’s more than one contact that might be the right person for your outreach.
Agility PR Solutions
MARCH 26, 2023
Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing strategies. Consequently, it’s unsurprising that many brands aren’t using customer experience marketing (CXM) to […] The post Customer experience marketing: 3 comms strategies for improving CX appeared first on Agility PR Solutions.
HMA Public Relations
MARCH 28, 2023
Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
MARCH 27, 2023
As we transition from winter to spring and the frost yields to warmer temperatures, it can be exciting to experience longer days and see new life emerge. While I appreciate what warmth and light do for my circadian rhythms, I find myself focusing on other matters during this time. With Black History Month in the rearview and Women’s History Month upon us, looking at the intersectionality of being a Black woman, I realize that none of what I feel or do could ever be encapsulated within a set time
Mindful Marketing
MARCH 26, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills. Are colleges now becoming locations where young minds learn to place prop bets and parlay their winnings?
Agility PR Solutions
MARCH 30, 2023
Working in public relations is all about understanding the value of reputation. It’s an industry that requires you to be constantly switched on to shifting perceptions while maintaining a firm understanding of your client’s intentions and their audience’s potential reactions. It’s about anticipating what various demographics will think of a change and how to find […] The post 5 tips for advancing your career in PR appeared first on Agility PR Solutions.
5W PR
MARCH 31, 2023
With summer on the horizon, now is a great time for beverage brands to capitalize on the rising temperatures of the summer cocktail season to drive sales. Alcoholic and non-alcoholic brands alike can engage with customers through promotional campaigns and advertisements. Flavors Food and beverage brands can tap into the upcoming cocktail season by focusing on refreshing, summer-y flavors.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
HMA Public Relations
MARCH 27, 2023
The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post.
OnePitch
MARCH 28, 2023
Matt Safford is the managing editor at Tom’s Hardware. Matt started building PCs in the 90s and was a fan of technology from an early age. That love turned evolved into a journalism career writing for publications including Popular Science, PCMag, and Digital Trends.
Agility PR Solutions
MARCH 29, 2023
User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings Customer reviews and ratings are a major form of UGC. These can be found on […] The post 6 types of user-generated content that are beneficial for business outreach appeared first on Agility PR Solutions.
5W PR
MARCH 29, 2023
The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Despite seeming similar at face-value, there are distinct differences between the two. Companies should take these differences into account when marketing products and services. Health industry The health industry strives to prevent and treat diseases and illnesses.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Presspage
MARCH 31, 2023
Why it matters Most Corporate communication departments excel in managing a short-term crisis. The issue lists, script, and playbooks are there; everyone understands their roles and responsibilities. Yet, what to do if a short-term crisis evolves and turns to the longer-term? Schiphol shares its lessons learned. Use all data and insights to feed your communications strategy and message Re-arrange yourself as a team to continue to deliver the best work possible Cliches still happen, no matter how
Reputation Us
MARCH 27, 2023
The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing.
Agility PR Solutions
MARCH 30, 2023
In the marketing world, relationships between agencies and brands are key to creating successful campaigns. But how do you go about fostering these meaningful connections? One approach to take is storytelling and creative writing. By leveraging the power of words, it’s possible to reach different target audiences on a more personal level—breaking through any language […] The post Building relationships with clients through storytelling & creative writing appeared first on Agility PR S
5W PR
MARCH 27, 2023
World Autism Day is a day dedicated to raising awareness about autism and promoting inclusion for those on the autism spectrum. It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause. In this article, we will discuss some ways in which brands can effectively show support for World Autism Day.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Steve Barrett on PR
MARCH 30, 2023
Women bring so many strengths to the table in leading a profession that has never been more crucial to the future of business, brands and organizations.
Solo PR Pro
MARCH 28, 2023
After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life. Later this year, she’ll retire from her long PR and marketing career to focus on other passions, including hosting themed parties and events for friends and family. It’s an interest she’s peppered into her career as well.
Agility PR Solutions
MARCH 29, 2023
In the world of digital marketing, using video to spread awareness, engage audiences, and ultimately boost sales is still a popular tactic. In addition to being efficient, video marketing is also a flexible strategy that can be used to accomplish objectives like brand promotion, audience education, and rapport-building. Video marketing options Understanding the different forms […] The post How to use video marketing to win clients and influence markets—12 types to consider appeared first o
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