Ronn Torossian
MARCH 1, 2022
Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?
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ImPRessions - Crenshaw Communications
MARCH 3, 2022
As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. And like his sitcom character, the real Zelensky was swept into office as an outsider who promised to end corruption.
Prowly
MARCH 2, 2022
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter. The post 15 PR Influencers You Need to Start Following on Twitter appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MARCH 4, 2022
One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn’t utilizing PR and marketing strategies, that’s easier said than done. That’s especially true for niche companies that provide services or products for very specific audiences. It might be difficult for niche companies […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MARCH 3, 2022
For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.
Prowly
MARCH 4, 2022
Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. The post Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures appeared first on Prowly Magazine.
PRSay
FEBRUARY 28, 2022
More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. According to the Institute for Public Relations’ third-annual “ Disinformation in Society Report ,” nearly three-quarters of Americans, on both sides of the political aisle, believe that disinformation will prolong the COVID-19 pandemic.
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Resolution Blog
FEBRUARY 28, 2022
There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […].
Agility PR Solutions
MARCH 2, 2022
Social media aims at maintaining an excellent brand reputation. According to Statista, the social media industry is expected to grow to 4.41 billion users in 2025. Statistics by Datareportal reveal that an average social media user spends about 2.5 hours of his day on social media networks. Imagine the amount of content being consumed and […].
Remote PR Jobs
FEBRUARY 27, 2022
Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! The hard part is over, or is it? Not quite. Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.
Brand24
MARCH 1, 2022
There are lots of hashtag campaigns, most of them are boring. Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
MARCH 4, 2022
Not sure if you’ll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. And therein lies the conversation. He did it on purpose because he was trying to generate interest and awareness for the brand.
Agility PR Solutions
FEBRUARY 27, 2022
If you’re starting a career in public relations, it can be hard to know where to start. The modern world is so connected; getting an effective start in the PR world can be confusing. If you’re looking to make your first few years in personal relations successful, these tips may be able to help you. […]. The post 3 inspiring tips for getting your PR career started appeared first on Agility PR Solutions.
Critical Mention
MARCH 4, 2022
NEW YORK — For the second consecutive year, Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one Earned Media Suite—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2022. This also marks the third consecutive year a Critical Mention executive has made the list, with CEO and President Don Yount having made the list in 2020.
Sword and the Script
MARCH 1, 2022
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Million and Eyes the U.S. Market. One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Prowly
MARCH 2, 2022
Brand identity is one of the most important aspects of a business. A good brand is easily recognizable and stands out in the marketplace. However, there comes a time when your current branding no longer works for your business… And here comes rebranding, a marketing strategy that creates a new identity for an existing entity […]. The post Successful Rebranding: Campaign Examples & PR Tips appeared first on Prowly Magazine.
Agility PR Solutions
MARCH 2, 2022
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55 percent) of respondents said their brand’s social media spend increased during the pandemic, with 50.5 […].
Steve Barrett on PR
MARCH 4, 2022
Business stepped into the fray as this week's address to the country by President Biden was dominated by messages to the world about the illegal invasion of President Zelensky's Ukraine by Russian dictator Vladimir Putin.
5W PR
MARCH 1, 2022
While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
NewsWhip
FEBRUARY 28, 2022
In the past two years TikTok has redefined both what it means and what it takes to become an influencer. It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. . But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand.
Agility PR Solutions
MARCH 2, 2022
As social media matures and multiplies, it’s clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media’s diverse and interactive culture. Influencer marketing helps brands overcome this model of personalized news feeds […].
Solo PR Pro
MARCH 1, 2022
Stories are an essential part of how we communicate. Before babies even understand words, parents tell stories to soothe, entertain and teach them. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture attention. But doing so is more difficult when we rely on others for the elements we need to develop a story.
5W PR
MARCH 4, 2022
Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging. The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
NewsWhip
MARCH 1, 2022
Humanity’s potential for progress and creativity risks sustained damage when distrust is the foundation and society is no longer characterized by positive relationships with government, media, business, and non-governmental organizations (NGOs). Still, data from this year’s edition of Edelman’s annual Trust Barometer offers a glimmer of hope that some of the damage may be reversible.
Agility PR Solutions
MARCH 1, 2022
Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to others, when consumer watchdog groups analyze it. […]. The post How PR can get noticed by top management: Create your own program appeared first on Agility PR Solutions.
HMA Public Relations
MARCH 1, 2022
With labor disputes impacting spring training in Arizona, negative perceptions of this industry are growing. Read more on why it may take some time for fans to re-embrace their favorite teams and players with Scott Hanson.
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