ImPRessions - Crenshaw Communications
OCTOBER 4, 2023
In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.
Business Wire
OCTOBER 6, 2023
Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.
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Onclusive
OCTOBER 5, 2023
Get Your News with AP Planner When it comes to securing coverage, timing can be crucial! Our AP Planner service gives you visibility over the complete news agenda over the next 12 months. We have a rich database of 120,000+ news items and events. You are able to plan your communications and marketing campaigns around the current news and maximize the impact of your stories.
Ronn Torossian
OCTOBER 3, 2023
Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on. In a world where inclusivity and authenticity matter more than ever, multicultural marketing has emerged as a transformative tool to reshape perceptions, bridge gaps, and foster meaningful connections. […] The post How to Challenge Stereotypes Through Multicultural Marketing ap
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 2, 2023
I think a lot of people view my job as a bit of an oxymoron. I’m the founder and general manager of a public relations company powered by artificial intelligence. And if you believe the hype, generative AI is on track to replace organizations like mine wholesale. I’m here to tell you: Don’t believe the […] The post Enhancing PR with AI: Moving beyond automation to explore the potential—and the limits appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
OCTOBER 5, 2023
Get Your News with AP Planner When it comes to securing coverage, timing can be crucial! Our AP Planner service gives you visibility over the complete news agenda over the next 12 months with our rich database of 120,000+ news items and events. Plan your communications and marketing campaigns around the current news and maximize the impact of your stories.
Stuart Bruce
OCTOBER 5, 2023
New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Agility PR Solutions
OCTOBER 1, 2023
Which is more enticing, emotion and reason? In almost all cases, emotion tends to win over reason or facts. Thus, in this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience’s heartstrings, connect with them, and engage on a deeper level. Brand storytelling is the best way to draw emotion from your […] The post Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience appeared first on Agility
Sword and the Script
OCTOBER 3, 2023
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Wadds Inc.
OCTOBER 4, 2023
“The book has the cover of a cheap thriller, and it is written much like one. The blunt language is clearly designed to shock” - Financial Times. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media.
Steve Barrett on PR
OCTOBER 5, 2023
A stellar cast of speakers and delegates will dig deep into purposeful communication, the future of the PR profession, DE&I, the impact and opportunity presented by AI, and much more.
Agility PR Solutions
OCTOBER 3, 2023
Startups that hit the ground running tap into the power of public relations. There might not be anything more important for a new startup than to cultivate a positive public image to fuel brand awareness. Crafting a winning PR marketing strategy might seem intimidating. It’s a layered project that includes setting actionable goals, relationship-building, and […] The post Crafting a winning PR marketing strategy: Setting SMART goals for startup success appeared first on Agility PR Solutions
PRSay
OCTOBER 3, 2023
PRSA is offering the following resources during Diversity, Equity and Inclusion Month. The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. Supreme Court’s historic decision on June 29 that effectively ended race-conscious admission programs at colleges and universities across the country.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
OCTOBER 5, 2023
On Oct. 4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. If you missed the webinar, you can find the full video below. And if you’re interested in working with me to bolster your social media programs, please send me a note at arik@arikhanson.com.
NewsWhip
OCTOBER 3, 2023
Our integration with Microsoft Teams is now live, allowing NewsWhip users to send alerts directly to both public and private channels within Teams. Dovetailing with our pre-existing email and Slack alerts , this will make it easier for NewsWhip users to receive insights on the stories they care about, and to share it with key decision makers and stakeholders.
Agility PR Solutions
OCTOBER 3, 2023
Business leaders are dealing with unprecedented challenges in the post-pandemic world—struggling to manage a workforce that would rather be home, grappling with the heightened expectations of employees, including a rebellious sector of young and often entitled new recruits, and striving to meet the many Purpose mandates of all stakeholders. Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with ch
Institute for Public Relations
OCTOBER 2, 2023
Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice. Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Mindful Marketing
OCTOBER 4, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise.
Stern + Associates
OCTOBER 5, 2023
As businesses become more interconnected, understanding China isn’t just a nice-to-have—it’s imperative for becoming a global player. Yet many organizations remain unaware of the effects China’s intricate economy has on trade today and are unprepared for the impact it will have on the future. “You need a theory on China,” asserts award-winning Harvard Business School Professor Meg Rithmire.
Agility PR Solutions
OCTOBER 5, 2023
SEO is by no means a straightforward topic, but it’s an essential component of digital PR. The good news is that with the right information, you can learn how to utilize it to bolster your online PR efforts. With good digital PR overall, you won’t only increase your online presence. You’ll also position your business […] The post 3 instructive tips for learning and making the most out of SEO appeared first on Agility PR Solutions.
5W PR
OCTOBER 6, 2023
In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
OCTOBER 2, 2023
Carolina Cuellar of Arizona Luminaria in Tucson is the latest feature in our #MediaMonday series. Learn more about the nonprofit newsroom, how Carolina fell in love with journalism and some of the significant stories she has covered in this post.
Wadds Inc.
OCTOBER 5, 2023
United Nations public relations leader Melissa Fleming provides insights on communicating accurately and effectively to counter false narratives, inspire compassion and enable positive change. In an age fraught with misinformation and disinformation, we need trusted sources of information more than ever. At the CIPR International Maggie Nally Lecture this week, United Nations (UN) Under-Secretary-General for Global Communications Melissa Fleming provided insights into communicating accurately an
Agility PR Solutions
OCTOBER 1, 2023
With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers the disparity between existing content marketing practices and these tech leaders’ preferences, offering marketers essential insights into […] The post Trust in marketing: 7 in 10 biztech decision makers are disappointed with
5W PR
OCTOBER 4, 2023
There is a movement to destigmatize mental health and promote overall wellness. Public relations shapes public perceptions and attitudes. Mental health PR strategies can break down barriers, raise awareness, and encourage open conversations. Education and awareness campaigns Education is key in fighting stigma. PR professionals can create informative campaigns about mental health, including prevalence, causes, and treatments.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Solo PR Pro
OCTOBER 3, 2023
No one does PR like you. Communication professionals can learn from the same books, utilize the same tools and speak the same language, but each of us will have a unique way of practicing our craft. Running your own business illuminates those differences. You have the freedom to pull from multiple disciplines and create a business that fits you. However, at some point in the life of your business you will ultimately feel restless, bored, burned out or uninspired.
Culpwrit
OCTOBER 1, 2023
By Ali Burleson Who is the woman behind @GirlBossTown? Robyn DelMonte is the self-proclaimed “internet’s agent,” and she does it all within the scope of her preferred social media platform, TikTok. A content creator and social media influencer, DelMonte is a leading public relations professional, yet until recently, she did it all for free… Continue reading The Ultimate PR Girl Boss: Robyn DelMonte The post The Ultimate PR Girl Boss: Robyn DelMonte appeared first on Culpwrit.
Agility PR Solutions
OCTOBER 1, 2023
It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget finds that the next generation of journalists remains optimistic about the future of their profession, with a […] The post Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation
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