ImPRessions - Crenshaw Communications
AUGUST 30, 2021
PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. .
Ronn Torossian
SEPTEMBER 1, 2021
One of the fastest ways to grow a company that sells quickly is through product marketing. However, finding the perfect product marketing campaign or strategy means the company has to first experiment with a number of different promotional efforts to get a better understanding of what appeals to the target audience. Nevertheless, there are a […].
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Cision
SEPTEMBER 3, 2021
Timothy Noah, Daniel Strauss join TNR, Maryn McKenna now at Wired, and more.
Garrett Public Relations
AUGUST 29, 2021
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they […]. The post Journalists Sound Off on How PR Pros Can Improve Media Pitches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
AUGUST 31, 2021
Like many in tech PR , I’m fascinated by the Theranos story because of what it says about Silicon Valley, public relations, and the press. Now that the trial of its disgraced founder Elizabeth Holmes has started, media and pundits have updated their hot takes on her spectacular rise and fall. Theranos claimed to have devised a technology that offered ultra-sophisticated diagnostic testing based on a single pinprick of blood.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Flack's Revenge
SEPTEMBER 1, 2021
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that i
Prowly
AUGUST 31, 2021
As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […]. The post Best PR Software: Comparison [2021] appeared first on Prowly Magazine.
PRSay
SEPTEMBER 2, 2021
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9 and Sept. 21 ) and a new Ethics Quiz. .
Cision
SEPTEMBER 2, 2021
Nick de Semlyen is now Editor of EMPIRE magazine; Kalpana Fitzpatrick joins The Money Edit as Editor; FTWeekend podcast launches Saturday 4 September.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
AUGUST 30, 2021
Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn’t make sense for the two teams to work in silos. If your company is still treating PR and marketing as independent entities you’re cutting off the cooperation that builds […]. The post 4 brand-boosting ways PR and marketing go hand-in-hand appeared first on Agility PR Solutions.
Stuart Bruce
AUGUST 28, 2021
Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme … © Stuart Bruce - PR ethics – PRCA and CIPR warn UK government to tell the truth was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
PRSay
AUGUST 31, 2021
Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. Some have even torn the wait-and-watch tactic from their playbook altogether, citing the new “silence is consent” standard or the demand to respond quickly in the digital age. But going directly into responsive crisis mode isn’t always the answer.
Cision
SEPTEMBER 2, 2021
Fall tradeshows are still feeling the effects of the pandemic, but September still offers a number of unique events for journalists and bloggers.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
AUGUST 29, 2021
You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller relationship, right? In the same vein, PR leverages its relationship with […].
PR for Anyone
SEPTEMBER 1, 2021
Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. Considering they actually close their publications four months out, I was out of luck!
PRSay
SEPTEMBER 2, 2021
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Angela Walters Eveillard, APR. Location: Tampa, Fla. Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. Board nominee position: Sunshine District Director. Alma mater: the University of Florida (“GO GATORS!
Cision
AUGUST 30, 2021
See what people were talking about on social this month.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
SEPTEMBER 1, 2021
You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option. Increasing your productivity is not rocket […]. The post 7 tips to improve efficiency and productivity at work appeared first on Agility PR Solutions.
Sword and the Script
AUGUST 31, 2021
High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report.
Steve Barrett on PR
AUGUST 29, 2021
David Finn is one of the founding fathers of PR and a throwback to the genesis of the communications industry.
Cision
SEPTEMBER 1, 2021
Press releases with multimedia stood out from the crowd this month.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
AUGUST 29, 2021
With technology becoming more advanced over time, most businesses are slowly working on new ways of reaching their customers. Unfortunately, this can be an overwhelming experience for many as they figure out where to allocate their marketing resources. While you can use multiple marketing channels to promote your business, knowing which platforms can easily reach […].
Landis PR
AUGUST 30, 2021
Photo courtesy of Pexels. This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations. Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game.
Prowly
AUGUST 30, 2021
Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. Is it the solution you’re looking for, too? In this article, you’ll learn: What is Prowly and how does it work? The top 6 reasons why PR pros choose it (with Prowly reviews) Let’s start with […]. The post 6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews) appeared first on Prowly Magazine.
Culpwrit
AUGUST 30, 2021
After a pandemic-required hiatus last year, the Plank Center’s “Milestones in Mentoring Gala” returns this November as both an in-person and virtual event you’ll not want to miss. Dubbed by many past attendees as the “PR party of the year,” the Milestones gala will honor five influential leaders who are known for their commitment […]. The post Premier Mentorship Event Salutes 5 PR Leaders appeared first on Culpwrit.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Agility PR Solutions
AUGUST 30, 2021
There’s nothing more valuable to a brand’s reputation with buyers than authenticity, and there’s no better way to demonstrate it than with online reviews. According to new research from small biz-focused review website Digital.com, more than half (54 percent) of online shoppers read reviews for everything they buy. Nearly 4 in 10 (39 percent) say […].
Cision
SEPTEMBER 3, 2021
How will the changes impact you? Find out.
Communications Conversations
SEPTEMBER 2, 2021
Last year, I started a new coaching piece to my business. Specifically social media coaching for executives and leaders. The reason? To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). So far, it’s been fun–and fairly successful. Over the last year, I’ve worked with a handful of different executive leaders mostly to raise their visibilities in their respective industries.
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