ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage rate, there are ways to maximize your chances of seeing your company’s quote in a story.

Interviews 360

Interviews Government Report Pitching 360

Business Wire

JANUARY 11, 2021

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay. In 2021, it continues to be extremely important to include visual images in your news release, but not just any imagery.

Blogging 291

Blogging Media Report Industry 291

Cision

JANUARY 14, 2021

Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden.

280

280

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days. The past five years have seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America.

Corporate 338

Corporate Policies Groups Public Affairs 338

Cision

JANUARY 14, 2021

Set small writing goals in 2021 and see big results.

Writing 436

Writing Blogging Media 436

Flack's Revenge

JANUARY 12, 2021

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. She managed analyst relations there, and since then went on to other related gigs and eventually launched her own A/R practice, Schaffer AR.

Industry 156

Industry Enterprise Trends Technology 156

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. Thomas Brooks has served as president and CEO of MPA — The Association of Magazine Media. Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity

Energy 179

Energy Journalism Leadership Meeting 179

Ronn Torossian

JANUARY 11, 2021

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S. alone has 98 million MAU with particularly strong interests in relevant brands, influencers, […]. The post Success in Pinterest Marketing appeared first on.

Pinterest 195

Pinterest Marketing Brand Branding 195

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

JANUARY 15, 2021

John Bresnahan, Anna Palmer and Jake Sherman launch Punchbowl News, Abby D. Phillip gets a show on CNN, Jonathan Borge joins Elite Daily, Liz Cantrell new at Travel + Leisure, and more.

Travel 137

Travel Report Media Blogging 137

Agility PR Solutions

JANUARY 13, 2021

COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval battle between the Imperial Japanese and the United States off the island of Samar in the Philippines serves as […].

Employee 158

Employee Publicity Marketing 158

PRSay

JANUARY 13, 2021

Nobody plans to fail. They just fail to plan. As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. “Audit” is a scary word because an IRS audit comes to mind: “Someone might discover we did something wrong, and we owe something.”.

Internal 177

Internal International Data Communications 177

Prowly

JANUARY 14, 2021

With the endless number of PR tools & software available, it’s easy to get confused and even frustrated trying to figure out which tools are best for your PR needs—or if you even need them at all. There is a long-standing joke in the PR industry that the most popular tool is Excel. It isn’t […]. The post A Complete Guide to PR Tools (w/ 30+ Tools to Consider) appeared first on Prowly Magazine.

Tools 138

Tools Software Industry 138

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JANUARY 12, 2021

Kath Brown starts as The Telegraph's Head of Weekend Lifestyle; Jon Fasman is the new US Digital Editor for The Economist; Lindsey Davis is now Editor-in-Chief of Homes Ecommerce at Future Plc.

Media 120

Media Blogging 120

Agility PR Solutions

JANUARY 11, 2021

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away. Entire […]. The post 5 PR tactics to help you start 2021 on the right foot appeared first on Agility PR Solutions.

Company 155

Company Publicity 155

PRSay

JANUARY 15, 2021

Next week, the nation will observe Martin Luther King Jr. Day. It is a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and freedom for all Americans. Organizations and individuals celebrate this observance by volunteering in communities as part of the MLK Day of Service.

Community 154

Community Policies Employee Blogging 154

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. At the moment, “the next big thing” = Clubhouse. Clubhouse is the audio-only app that’s really taken off since May when it launched–especially in the tech/angel investor space.

YouTube 109

YouTube Viral SEO B2B 109

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

JANUARY 14, 2021

Matt Dathan will move to The Times as Home Affairs Editor as Kate Ferguson appointed Deputy Political Editor at The Sun; Michael Pooler changes roles at the Financial Times.

Financial 120

Financial Media Blogging 120

Agility PR Solutions

JANUARY 14, 2021

Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands. New research from Meredith Corporation‘s Data Studio and The Harris Poll takes a deep […].

Social Media 148

Social Media Brand Branding Media 148

Awario

JANUARY 12, 2021

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums.

Social Media 99

Social Media Study Media Blogging 99

Steve Barrett on PR

JANUARY 15, 2021

The latest Edelman Trust Barometer places business above the other three major institutions - it must use this trust credit to aggressively combat misinformation and erosion of truth.

Blogging 98

Blogging 98

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Software 156

Software Communications Marketing Blogging 156

Agility PR Solutions

JANUARY 14, 2021

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. To do that, you need to have a strong PR strategy that will help you stand out among the competition and encourage repeat business, which […]. The post 6 strategies to build your brand and advocate loyalty appeared first on Agility PR Solutions.

Strategy 131

Strategy Brand Branding Company 131

5W PR

JANUARY 13, 2021

The pandemic has made some notable structural changes in the global economy , with many businesses looking towards e-commerce as the best way to move forward. With everyone staying in their homes, this market was primed for exponential growth, precisely what happened this year. As consumer spending accounts for about 70% of the economy, businesses and marketers are constantly looking for opportunities to sell highly popular products.

Strategy 97

Strategy Consumer Advertising Advertising 97

Stephen Waddington

JANUARY 12, 2021

A book about response bias, search listening and gaining consumer insights from big datasets. Listening to an audience or publics is a critical of element of marketing and public relations practice. It’s rightly a growing area of significant investment. Identifying an audience and understanding its motivation is critical to planning and engagement. It informs strategy, media and content.

Big Data 96

Big Data Google Privacy Data 96

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Cision

JANUARY 11, 2021

Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well.

Corporate 136

Corporate Brand Branding Company 136

Agility PR Solutions

JANUARY 15, 2021

PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services. A good campaign will allow you to inform the public about what you do and what you stand for, and it will also enable you to attract a wider audience. But […]. The post 5 ways that well-executed branding improves PR appeared first on Agility PR Solutions.

Brand 118

Brand Branding Publicity 118

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing.

Financial 88

Financial Video Survey Google 88