Ronn Torossian
SEPTEMBER 7, 2016
School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category.
Cision
SEPTEMBER 9, 2016
Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. But are your press releases driving leads or falling flat? As we explore in the 3 Stages of Expanding Your Content’s Reach , i f you don’t deliver your news in a compelling way, you’ll fail to gain your audience’s attention. .
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ReimaginePR
SEPTEMBER 8, 2016
The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives.
Onclusive
SEPTEMBER 7, 2016
As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Deirdre Breakenridge
SEPTEMBER 6, 2016
A Guest Post By Karen Freberg. I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry.
ReimaginePR
SEPTEMBER 5, 2016
You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. Making things even more difficult is the possibility that your audience isn’t even aware of you yet. But, that’s okay, because by creating a solid blog strategy, you can find your audience. And you’ll be able to connect with and convert that audience into happy customers.
PR Job Coach
SEPTEMBER 3, 2016
Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individual contributors. I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather.
Cision
SEPTEMBER 8, 2016
If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting with your audience, and if you aren’t genuine, your audience will see right through you. Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2016
Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility partner, take a look at some smart do’s and don’ts to make sure everyone benefits from the relationsh
ISEBOX
SEPTEMBER 8, 2016
Ok, maybe it doesn’t suck. But definitely ageing. Anyways… “Inbound?” you’re thinking. “I’m in Comms. We’re meant to push – not pull.” You beg for coverage – sending out loads of unopened emails, banging on the phones, going through your little black book calling all of the journalists that “owe you”. Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach.
Sword and the Script
SEPTEMBER 6, 2016
The more things change the more they stay the same. It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know her might be surprised to learn that Tressa started her career as an executive assistant and facilities manager. Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce.
Cision
SEPTEMBER 7, 2016
With the kids back in school, learning is in the air. Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. The social media tools that are hot today may not have even existed a year ago. Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
SEPTEMBER 8, 2016
A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as a demand generation tool, PR is highly imperfect.
Steve Barrett on PR
SEPTEMBER 9, 2016
McDonald's has forgone a 35-year relationship to throw in its lot with the agency of the future - it's a sign that clients are considering all options to save money and supercharge their marketing.
Communications Conversations
SEPTEMBER 8, 2016
I’m sorry, but I have to call BS on this recent Contently post. I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. The big reason for my skepticism? Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke?
Cision
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. “When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent. To the other 80 percent who are partially committed, he had the following recommendation: Be all in or get all out.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Reputation Us
SEPTEMBER 8, 2016
Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. On occasion, we’ve even been enlisted to advise credit unions about expensive marketing campaigns proposed by outside creative agencies to grow membership through community invol
PRSay
SEPTEMBER 8, 2016
After a 27 year Navy career, with 21 of those years as a navy public affairs officer, I was very secure in my abilities as a practicing PA professional. Like everyone else, I had built my box in a fashion to make me successful in the segment of public relations (public affairs) I had become accustomed to. Little did I know there was a whole great big world out there that had all facets of the public relations profession I didn’t even know existed?
Ishmael's Corner
SEPTEMBER 6, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country.
Beyond PR
SEPTEMBER 9, 2016
When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching today’s distracted audiences; in fact, 81% of senior marketers said that earned media was more effective than paid.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Sword and the Script
SEPTEMBER 3, 2016
There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy. The expert that knows everything is prone to get blindsided by something new on an otherwise idle Tuesday. PR is dynamic. Reporters swap beats and publications. Platforms and publishing tools change. Skills are perishable. Learning, lessons and continuous improvement are fundamentals of good PR professionals.
PRSay
SEPTEMBER 9, 2016
*This article was provided by YouGov , a PRSA partner. Data driven insight is one of the most powerful tools in the world of communications. Research is simply the most effective way to discover who is using your brand, to understand just how they are using those products and services, and to decipher how they feel about your brand. Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs.
Mark My Words
SEPTEMBER 7, 2016
It was a romance worthy of a bard, a ballad to rival John and Yoko. Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt. Well I am a cynical PR man and from day one the pictures of the well-groomed couple canoodling on a coastal nook had as much gritty authenticity as a Nicholas Sparks novel.
Beyond PR
SEPTEMBER 6, 2016
A long time ago (1977), in a galaxy (not so) far far away, a 25-year-old Mark Hamill donned the robes of Luke Skywalker and became a pop culture legend. Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. “People know Mark as an actor, but many don’t realize he’s also a producer, director, writer and content creator,” said Content Marketing Institute’s founder Joe Pulizzi when an
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Reputation Us
SEPTEMBER 7, 2016
Credit unions continue to unexpectedly be faced with crises of all calibers. From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” If your financial institution is in need to safeguard itself and its rep
PRSay
SEPTEMBER 7, 2016
New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. Through survey research with more than 400 educators and practitioners, the study also provides evidence that the majority of practitioners and educators believe ethics counsel is public relations’ responsibility.
Steve Barrett on PR
SEPTEMBER 7, 2016
LeoComm PR, the six-office Middle East agency owned by Publicis and formerly aligned with Leo Burnett, is to become part of MSLGroup, the global network's main PR operation.
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