PR News
JANUARY 10, 2019
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued.
Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. I also share my views (not necessarily the agency’s ) and pose additional questions. Finally, I include links to other stories I’ve seen on the topic.
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Deirdre Breakenridge
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.
ImPRessions - Crenshaw Communications
JANUARY 11, 2019
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
JANUARY 8, 2019
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. Instead, you need to create an environment that uses current positive stories to trigger new positive stories, so your brand stays in front of your audience and connected to […]. The post 3 Steps to Perpetually Positive Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JANUARY 9, 2019
World leaders on social media? Twitter—sure thing! Not only, though. It is a well-known fact that politicians and world leaders use all kinds of social platforms, including Snapchat. So, it shouldn’t come as a surprise that they are also pretty active on Instagram. The post 92/48/36: World Leaders on Instagram appeared first on Prowly Magazine.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.
Buzzstream
JANUARY 9, 2019
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships.
Agility PR Solutions
JANUARY 8, 2019
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. This comprehensive list forecasts how geopolitical uncertainty, the […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Steve Barrett on PR
JANUARY 11, 2019
PR doesn't exist in a vacuum and there are numerous tectonic shifts in the business and political landscape that shape the environment within which communicators operate.
Critical Mention
JANUARY 9, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Marketing’s funnel is changing. The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.
Stephen Waddington
JANUARY 10, 2019
A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. The lead author of the report for the past seven years has been Senior Research Associate Nic Newman.
Agility PR Solutions
JANUARY 6, 2019
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. From the White House to the coffee shop to the friendly skies, let’s take a look at three teaching examples of how to—and how not to—respond to a crisis that we learned in 2018. […]. The post 2019 lesson plans—what these three PR crises taught us last year appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Masters in Communications
JANUARY 11, 2019
Free speech may be something that we take for granted in the United States, but do we actually have the freedoms that we think we do? Recently, free speech has come under scrutiny. Many people are asking whether free speech is harmful to others, and if there are times when speech should be censored in order to protect individuals, groups of people, or the United States government.
PRSay
JANUARY 9, 2019
In 2018, we debuted “The Explainer,” a Strategies & Tactics column featuring advice for communicators on topics ranging from office party etiquette and GIF-making to working from home and interacting with new bosses. Here are six things to keep in mind as you start the new year, pulled from last year’s tips in “The Explainer”: 1.
Stephen Waddington
JANUARY 9, 2019
An internet visionary vindicated. We said goodbye in 2018 to internet pioneer John Perry Barlow. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70. Barlow was an advocate of the open web and libertarian. He founded the Electronic Frontier Foundation (EFF) in 1990, a non-profit group that defends civil liberties on the internet.
Agility PR Solutions
JANUARY 9, 2019
ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways? New research from consumer insights firm Toluna and content analysis provider Unmetric reveals interesting insights into how consumers react when brands weigh in on social or political topics—and measures the […].
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons.
5W PR
JANUARY 10, 2019
In this week’s 5W Spotlight, we sat down with Justin Chinich, Senior Account Executive of B2B Tech, to discuss his journey into the PR industry. His advice for young PR professionals? “Don’t be afraid to go beyond the boundaries of your comfort zone.” Read the full interview below! What inspired you to get into PR? In college, I was lucky to be a part of a two-week trip to London, where we toured major PR agencies and met with their CEOs to learn more about what a career in PR was like.
Stephen Waddington
JANUARY 6, 2019
Sarah Hall and Stephen Waddington are back. In this show they discuss publicity, books, objectives and jobs for 2019, and robots. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.
Agility PR Solutions
JANUARY 9, 2019
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. But you do need to improve your site and digital marketing efforts for […]. The post Consumers are looking for authenticity—here’s how to get it appeared first on Agility PR Solutions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Critical Mention
JANUARY 8, 2019
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. So, how do you help your company stand out in a hyper-competitive environment?
5W PR
JANUARY 8, 2019
By Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.
Muck Rack
JANUARY 8, 2019
Are press embargoes still relevant in today's news cycle?
Agility PR Solutions
JANUARY 8, 2019
Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on social media. Another viable option has been to reduce the human workforce […]. The post How AI is impacting social media—making it work for you appeared first on Agility PR Solutions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Stephen Waddington
JANUARY 10, 2019
Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations. Social media listening has become a booming business in the past five years. It provides insights for campaigns and an early warning alarm for issues and crises. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter.
5W PR
JANUARY 8, 2019
Every industry has it set of myths that have stuck around throughout the years, despite evidence to the contrary. Marketing is also a victim of folklore needs to be addressed. Sometimes word of mouth can get out of hand by distorting knowledge and creating ideas that are not based on facts or reality. When these myths start to inform our thinking and our actions, that’s when it becomes a problem.
Communications Conversations
JANUARY 9, 2019
If you feel like you’ve read this post before, it’s because you have. Kinda. This “coffee” post has become a bit of an annual tradition. And, truthfully, it’s more of a way to hold myself accountable than anything else. And, before we go any further, I should hold myself accountable for my 2018 list. Here’s the list of folks from that list I DID have coffee with in the last 12 months (all new people to me): Kristin Zima, Optum.
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