Cision
APRIL 5, 2017
Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns.
Onclusive
APRIL 5, 2017
As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […].
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Ronn Torossian
APRIL 4, 2017
Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked. And it did work … for a while. These days, though, things are not looking so bright for Lululemon.
Business Wire
APRIL 3, 2017
Business Wire and Agility PR Solutions want communications pros to find their perfect media match. After surveying over 600 journalists in more than 40 countries, the results were analyzed and compiled into the Media Matchmaker , a blueprint for how and when to best reach members of the media. Creating and distributing news is only part of the equation when it comes to amplifying a branded message.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
APRIL 6, 2017
Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not. At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. Brands have thousands of touchpoints with audiences and George Sadler, Customer Marketing Insights Leaders at Adobe, has leverage points into many of them.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Melissa Agnes
APRIL 6, 2017
I’m always talking about developing a crisis preparedness program rather than simply developing a crisis management plan. But what’s the difference and why is a program so much more valuable than a plan? I answer this question in this week’s #crisisready video. Take a look! Looking To Hire A Crisis Management Keynote Speaker? Is crisis management a topic for your next event?
PRSay
APRIL 5, 2017
Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to do you take better pictures? Yes, by all means, hire a pro if you possibly can.
Cision
APRIL 7, 2017
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications.
ImPRessions - Crenshaw Communications
APRIL 6, 2017
Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly. Its response was so simple, sensible, and honest that it makes you wonder why more companies can’t seem to do the same.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
APRIL 3, 2017
It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR?
Critical Mention
APRIL 6, 2017
*By Robin Gelfenbien. Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. He makes himself so available to people around the world to meet up, grab coffee or go for a run (as long as you’re willing to go at 3:00 a.m. ☺ ).
Cision
APRIL 5, 2017
Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. “Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.
ImPRessions - Crenshaw Communications
APRIL 5, 2017
Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company. With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
APRIL 3, 2017
The words still ring in my ears 20 years later — “If you don’t have a Ph.D., you really need to get Accredited.”. I had just started a full-time position teaching public relations at a small Midwest university. My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate.
Stern + Associates
APRIL 4, 2017
Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group.
Cision
APRIL 7, 2017
The discussion of company guidance vs. meeting consensus estimates is hardly new. Certainly, in the mid-2000’s (thanks, Enron!) the practice or management publishing forward guidance took a evident shift from quarterly to annual, with updates as materially needed. The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sour
5W PR
APRIL 4, 2017
Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Waxing UnLyrical
APRIL 2, 2017
Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. It’s quite a long read, but well worth it. In particular, look at #1, and the example Andrew gives of how the U.S.
Steve Barrett on PR
APRIL 7, 2017
Snappy new terms like GenZennial are compelling buzzwords but communicating with Gen Z calls for a more nuanced approach.
Cision
APRIL 4, 2017
Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report.
Beyond PR
APRIL 5, 2017
You may have heard the word “truth” discussed in current popular culture conversations. What are alternative facts anyway? A point of view, a news angle; the “truth” is often manipulated. In many cases truth is dependent on trust, which requires a relationship and is built upon over time. As creators of news and public information, trust is our most valuable asset.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Communications Conversations
APRIL 6, 2017
First, there were Snapchat Stories. Those fun, whimsical little snapshots into our days broadcast for 24 hours on the (previously) hot social app. Then, last August, Instagram introduced its own version of “Stories” to the world. And people flocked. According to Bloomberg, in the 25 weeks since launch, Instagram Stories has reached 150 million daily users.
Ishmael's Corner
APRIL 5, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling. Highlighting this point, I came across the following from a New York Times review on the new Richard Nixon biography last week: “The similarities between Nixon and Trump leap off the page like crickets.There is, first and most superficially,more.
Stern + Associates
APRIL 6, 2017
You’re scrolling through your news feed and see this headline: “Man, 30, Sues New York City Restaurant for Scalding Spaghetti Incident.” Intrigued, you click and dive into the details. You. The post Is Your Media Relations Strategy Rising Above the Noise? appeared first on Stern Strategy Group.
Sword and the Script
APRIL 4, 2017
Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Stalwart Blog
APRIL 6, 2017
Did you know there is a professional ultimate frisbee team in San Diego ? Neither did I. Then this happened. I’m sorry, what? I’m not advocating that you go out of your way to purposely offend a portion or all of your audience. But if a controversy comes about, sometimes the unintended consequence can be in your favor. In this case, the San Diego Growlers may have caught a break.
Critical Mention
APRIL 6, 2017
By Andrew Blum. If you are in PR long enough, sooner or later you will have to deal with a crisis. Imagine if you were PricewaterhouseCoopers during the Oscars. Would you have been ready to respond to a colossal mistake seen by millions worldwide? Every crisis won’t be that big or play out on live TV and explode on Twitter. But all crises have a few things in common.
Beyond PR
APRIL 4, 2017
Today we announced the latest release of the Cision Communications Cloud™ designed to help PR pros better target influencers, craft multichannel campaigns and attribute the value of their earned media. Our latest release incorporated a large amount of feedback from our customers but I’m also pleased to see that it relates to many of the key findings in Cision’s 2017 State of the Media Report.
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