Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictiona

Brand 364

Brand Branding Pitching Industry 364

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JULY 26, 2017

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. In a clever but dubious bit of newsjacking, the owner of the Bunny Ranch brothel offered Spicer a PR job at his company. I’m sure Spicer will have better career options (though CNN commentator is out for now), but the Bunny Ranch stunt seems to put a final flourish on the running joke

Chemicals 213

Chemicals Television Reputation Examples 213

Ronn Torossian

JULY 24, 2017

Arby’s has struggled to gain ground in the cutthroat fast food game. McDonald’s is the big dog on the porch, but there are several others that all vie for the money of people who need cheap food fast. In most cases, Arby’s tended to be pretty far back in the leader pack, landing at 18 of the top 20 according to Business Insider, behind many but ahead of popular household names like Papa John’s and Jack in the Box.

Blogging 170

Blogging Brand Branding Marketing 170

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey.

Engineering 188

Engineering Interviews Infographics Social Media 188

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […].

Brand 311

Brand Branding Journalism Publicity 311

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. But when it happens, that’s not the time to relax; in fact, it’s when the work escalates. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary.

Interviews 206

Interviews Media Advertising Advertising 206

Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. The webinar was hosted by Business Wire’s own director of social and evolving media, Serena Ehrlich, and it focused on the role data must play in order for today’s PR professionals to be truly successful in what they do.

Data 159

Data How To Internal International 159

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

JULY 28, 2017

If you have to choose between quality and quantity, always choose “both.” The idea that you should have one or the other … or, indeed, that you should choose one over the other … is bad policy all the way around. You need both. Your clients and your audience deserve both. If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients.

Analysis 150

Analysis Policies Blogging Publicity 150

Prowly

JULY 25, 2017

If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine.

Brand 173

Brand Branding How To Marketing 173

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

JULY 5, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The election of Donald Trump didn’t cause the culture wars, but it has hardened the polarized positions that already existed.

Brand 174

Brand Branding Fashion Advertising 174

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur – it takes a while for the message to reach the brain.

Strategy 149

Strategy SEO B2C Engineering 149

Ronn Torossian

JULY 19, 2017

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home.

Hotels 150

Hotels Customer Service Blogging Brand 150

The Resolution Blog

JULY 20, 2017

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money? You can get answers to this stuff with Google Analytics.

Analytics 136

Analytics Google SEO Data 136

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. My immediate thought was that we also need a “return on PR spend” ( ROPRS ) metric that can show the cost-benefit analysis of any given PR campaign.

Advertising 278

Advertising Advertising Measurement Analysis 278

Cision

JULY 12, 2017

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of. Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it

Brand 236

Brand Branding Engineering Web 236

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster.

Pitching 170

Pitching Media Product Launch Agency 170

The Proactive Report

JULY 20, 2017

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers.

Analytics 145

Analytics Small Business Mobile System 145

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Ronn Torossian

JULY 18, 2017

One of the key factors to PR success is a plan, otherwise you won’t know whether you are accomplishing your PR goals. Decide on What You Want to Highlight. If you decide on more than one thing you want to bring attention to or show your expertise, you might want to focus on just one at a time. Your focus might also have to do with what you want to accomplish using PR.

Blogging 150

Blogging Agency Strategy Publicity 150

Prowly

JULY 18, 2017

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine.

LinkedIn 150

LinkedIn Brand Branding Reputation 150

Flack's Revenge

JULY 12, 2017

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To truly understand who’s beating you out, you should recall the famous words: there’s nothing to fear but fear itself.

Social Media 120

Social Media How To Media Viral 120

Cision

JULY 19, 2017

Mid-summer in public relations means one thing — holiday gift guide pitching season is here. Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays.

Pitching 235

Pitching Print Creativity Blogging 235

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend. The lines will cross in the coming months, which was inevitable, so the news is symbolic.

Trends 159

Trends Mobile Advertising Advertising 159

Business Wire

JULY 26, 2017

by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. At each table there was one catcher, a journalist, matched with several pitchers, PR agencies and private companies, who had the oppurtunity to throw their best news pitches.

Public Affairs 117

Public Affairs Media Pitching Groups 117

Ronn Torossian

JULY 17, 2017

Public Relations is, at least in part, about standing out. You want your customers – your fans – to like you more and feel better about you than they do your competition. Doesn’t matter what line of work you’re in, this holds true. You want their attention, their affirmation, and their understanding. And, when you mess up, or it appears as if you may have made a mistake, you want the empathy that brings you the benefit of the doubt.

Blogging 150

Blogging Publicity 150