ImPRessions - Crenshaw Communications
AUGUST 1, 2019
As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Many firms like to brag about how little they depend on earned coverage generated for clients.
Deirdre Breakenridge
AUGUST 28, 2019
Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special connection you don’t want to lose it! Knowing this, how much do you nurture your relationships and how present are you in those interactions? When you want to build an unbreakable bond you have to show up and be vulnerable, transparent, honest, and compassionate, and with all of your passion in tow.
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Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.
Onclusive
AUGUST 28, 2019
Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications).
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Melissa Agnes
AUGUST 8, 2019
We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that dema
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
AUGUST 5, 2019
It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE.
Flack's Revenge
AUGUST 6, 2019
Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The Edelman Trust Barometer (an annual gauge of trust in institutions) has long ranked CEOs higher than others. .
Ronn Torossian
AUGUST 9, 2019
So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week. Cover the Basics From creating your podcast title to choosing your recording gear, make sure […]. The post How to Launch a Successful Podcast appeared first on.
Onclusive
AUGUST 22, 2019
(Credibility + Impact) versus (Reach + Frequency). Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
AUGUST 12, 2019
I’ve been media training executives for about 15 years. Although the channels have changed, there’s still one constant. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. They also realize the importance of doing due diligence prior to a media interview and reviewing a journalist’s background.
Business Wire
AUGUST 23, 2019
In 2019, there are more ways than ever to connect with customers. But which ones really work?
ImPRessions - Crenshaw Communications
AUGUST 20, 2019
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms.
The Resolution Blog
AUGUST 5, 2019
Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. For a recent PR Resolution podcast, we chatted to proclaimed “Meme Kings” Elliott Kurjan and Ricky Williams, the brains behind major meme-heavy Instagram accounts LadBible […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
AUGUST 4, 2019
Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers. But how does a brand go about […]. The post Expanding beyond your niche audience appeared first on.
Prowly
AUGUST 7, 2019
Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? appeared first on Prowly Magazine.
Flack's Revenge
AUGUST 21, 2019
It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your logo. The messages – i.e. the copy surrounding the graphical components – might have been hypey but seldom were too controversial.
PRSay
AUGUST 20, 2019
No matter what she’s doing, Taylor Swift turns heads. This week, the country-singer-turned-pop-star will release her new album “Lover,” and fans are excited. This is no surprise; whether it’s Swift’s social media presence, her surprising collaborations or her uncanny ability to create a news cycle, Swift always finds a way to stay relevant and amplify her brand.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
AUGUST 14, 2019
According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. PR pundits insist that phone calls will not earn you many friends, and at best it’s a waste of time. So how is it that most of the greatest earned media placements in my 20-year PR career have come from a connection I’ve made on the phone?
Agility PR Solutions
AUGUST 19, 2019
When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year?
Ronn Torossian
AUGUST 29, 2019
Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology. For those who find themselves employed by an industry that relies on technology for most of its functionality (think: digital marketing), it becomes increasingly hard to step away from work and find that balance with life that we […]. The post How Digital Marketers Can Unplug in a Plugged-In World appeared first on.
Prowly
AUGUST 13, 2019
Did you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help. The post How To Write a Press Release to Get Press Coverage For Your New Business (with Examples) appeared first on Prowly Magazine.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Garrett Public Relations
AUGUST 16, 2019
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you […]. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington
PRSay
AUGUST 26, 2019
You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it. A communicator needs to be in the room whenever the organization is deciding when and how to pull the trigger on a new development.
ImPRessions - Crenshaw Communications
AUGUST 12, 2019
Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. It isn’t as simple as ‘get your brand in the news’ as much as it is about identifying and focusing on key differentiators. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions.
Agility PR Solutions
AUGUST 11, 2019
Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest entrepreneur of all time. Forbes.com named Jeff Bezos a pioneer in the internet […].
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Ronn Torossian
AUGUST 27, 2019
Last month, users in seven countries began testing a new experiment by the social media powerhouse Instagram. While posts typically show a running count of the number of likes they receive, this new initiative aims to get rid of those likes. On a platform where influencer marketing lives (and thrives) and where likes are an […]. The post Instagram is Testing Hiding Likes: What This Means for Marketing appeared first on.
Prowly
AUGUST 29, 2019
You can learn and master a tactic all day long, but no amount of tutorials will ever be able to match the education you get in communicating and being creative that a PR background will give you. The post Why You Need PR Knowledge To Be A Good Link Builder appeared first on Prowly Magazine.
Communications Conversations
AUGUST 27, 2019
The AP Style folks recently made an earth-shattering change to its AP Style Standards: You no longer have to spell out “%” after a number. AUDIBLE GASP! That was actually close to the reaction I got from friends and colleagues on a LinkedIn post where I shared this news a few weeks ago. And, for good reason. Many of my friends and colleagues are now in the “more experienced” group.
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