Business Wire
AUGUST 16, 2023
Unveiling your company’s latest product is more multifaceted than it was even a few years ago. Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to online purchasing habits (both B2B and B2C ) and the resulting competition for audience attention are changing the game for industries of all types and sizes.
Remote PR Jobs
AUGUST 16, 2023
In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.
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ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. The Digiday Technology Awards recognize the technology modernizing media and marketing.
PR for Anyone
AUGUST 16, 2023
Life’s a whirlwind of surprises! Imagine going from selling home decor to competing on a baking show on national TV – talk about a plot twist! But hold on, Lauren Jacobs didn’t magically become The Cheerful Baker overnight. All of her different life experiences, like working in retail and teaching art classes, empowered her to become the successful entrepreneur she is today.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
AUGUST 16, 2023
Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. Today, we’re taking a look back at the fascinating conversations we had with our expert guests to bring you the best of the season. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.
Agility PR Solutions
AUGUST 16, 2023
Just to slice and dice the AI craze a little further, a new survey from remote and hybrid career service firm FlexJobs took the pulse of how men and women compare in their usage, curiosity and concerns surrounding recent advancements in AI, revealing that more than half of men (54 percent) are using AI in […] The post New research finds men adopting AI tools at higher rates than women appeared first on Agility PR Solutions.
Reputation Us
AUGUST 16, 2023
By David A. Mann – Managing editor, Louisville Business First Aug 14, 2023 Two firms working in reputation management, one of which is based in Louisville, are pairing up through a partnership. ReputationUs , which moved to Louisville from Portland, Oregon, has partnered with New York-based Blue Ocean Global Technology , a digital reputation management firm.
Agility PR Solutions
AUGUST 16, 2023
“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the evolving demands of your target market. One way of doing this is tailoring your […] The post 7 ways brands can leverage customer-centric content marketing to boost reputation appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
AUGUST 16, 2023
TikTok has gained immense popularity as a platform for light-hearted entertainment, offering endless short clips that range from hilarious to cute. But, it’s not just a source of amusement. It’s also a treasure trove of information. From informative makeup routines to dupe recommendations for viral products, TikTok provides insights into the latest beauty trends and even sheds light on public controversies and various news stories.
Agility PR Solutions
AUGUST 16, 2023
Despite the challenges brands and businesses face with implementing ESG initiatives in a tough economy, and the current ESG backlash making things even tougher, new research from market research giant Ipsos shows that American consumers still expect the companies they do business with to make ESG a priority, with three in ten saying it’s more […] The post Despite challenges and backlash, ESG is still a key factor for consumers—which brands and sectors do they think are leaders?
HMA Public Relations
AUGUST 16, 2023
As public relations professionals, we are continuing to evaluate AI and how we can incorporate the tool into the work we do. Read more on Abbie Fink's recent experience with AI and how to manage technology in your comms strategies in this post.
Axia PR
AUGUST 16, 2023
PR firms representing foreign principals are obligated to register with the FARA. It’s normal to find public relations agencies in the U.S. representing foreign entities. The Foreign Agents Registration Act of 1938 (FARA) is a law that promotes transparency with respect to foreign influence in the U.S. The act ensures the government and public are aware of information from foreign agents, in turn allowing for both parties to make informed assessments and decisions.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Prohibition
AUGUST 16, 2023
The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. But in this episode, our guest’s experience is quite the opposite of that. Cassie Moyse is a leading magazine publisher in the UK, she’s the Co-owner and Director of Portfolio North – a property, business, and luxury lifestyle print and online magazine, one of the most-read print magazines in the North.
Medianet Australia
AUGUST 16, 2023
Scarlett Keddie is the Deputy Digital Editor for News Corp Australia’s taste.com.au and joined Lucy from Medianet this week to discuss her career, as well as industry experience. Scarlett began working in the Australian media in 2011, and after a stint in the UK working in advertising and marketing, she returned to Australia and the News Corp team in 2018 as a Digital Content Producer for taste.com.au and Escape.
The Hoyt Organization
AUGUST 16, 2023
When a new app was about to be launched that would revolutionize the digital car buying experience, – giving car shoppers direct access to up to four great financing offers right on their smartphones – they turned to THO to develop and implement the public relations outreach. The goal? – building consumer confidence on the […] The post Launching a New Car Financing App appeared first on The Hoyt Organization.
The Hoffman Agency
AUGUST 16, 2023
I’m not much of a risk-taker (ask any of my friends), but I took a risk this April. I did what no college senior is realistically supposed to do: I applied for only one position, at only one company. I’ll let you guess where. I’ve always rejected the oversimplification of our life goals into a single dream job. My fellow journalism peers at UO told me about their aspirations to work for the hotshot newspapers on the East Coast.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Hoyt Organization
AUGUST 16, 2023
How can high school students get exposure to various careers? After the most recent economic downturn, many professionals in architecture, engineering and construction (A/E/C) left their jobs for alternative careers while others are nearing retirement. As a result, the industry is investing in next generation of ACE professionals by offering first hand experiences to high […] The post Building the Pipeline for New Talent in the ACE Industry appeared first on The Hoyt Organization.
The Hoyt Organization
AUGUST 16, 2023
When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him? What’s the best way to position him for success to navigate the new office market […] The post Setting the stage for a New Generation of Leadership for a Private Equity Firm appeared first on The Hoyt Organization.
The Hoyt Organization
AUGUST 16, 2023
Supporting Bringing Hope to the Family USA Bringing Hope to the Family USA, a non-profit organization dedicated to transforming the lives of vulnerable children and families who live in Uganda, turned to THO to expand its visibility in the US. The goal was to raise the visibility of the organization and expand the fund-raising capabilities […] The post Building An Online Social Media Presence to Drive Donations appeared first on The Hoyt Organization.
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