Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Local and International Laws for Protecting Your Social Media Accounts.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Prohibition

MARCH 11, 2022

McDonald’s recently released a new recruitment campaign that definitely caught our eye! International Women’s Day – Imagine campaign. On International Women’s Day this new poster campaign seeks to highlight unconscious gender bias. The following video and drawing that went viral sums it up quite well.

Social Media 71

Social Media B2C Viral Trends 71

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Screw definitions and silos. So be a conduit to those experts, whether it’s your own internal subject matter experts, or someone you met on an airplane.

Communications 40

Communications Measurement Employee Course 40

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company.

Social Media 114

Social Media Media Education Analytics 114

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Lauren Lawson-Zilai is an external communication executive for Goodwill Industries International. Guest post by Lauren Lawson-Zilai. Image by Diggity Marketing via Unsplash, CC0.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Sword and the Script

JULY 14, 2015

At my last company, the CMO could definitely say, that people who engaged our content were 50% more like to make a purchase. Your content will not go viral and you shouldn’t try. However, earning a mention has gone a long way toward re-invigorating internal support. Deliver value, not sales pitches. . Base hits, not home runs.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR in High Definition

SEPTEMBER 24, 2019

A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Liaising with a Social Media Editor on ideas is a different route to coverage – since they can champion an idea internally and work with journalists to develop the content they need for social.

Media 54

Media Newspapers Journalism Video 54

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. The problem is broad programmatic ad buys.

Report 225

Report Media Advertising Advertising 225

PR in High Definition

DECEMBER 17, 2018

In response to the Bell Pottinger downfall, the International Communications Consultancy Organisation (ICCO) launched the #PowerofEthics campaign this year to encourage comms professionals to promote ethics in PR. GDPR, the acronym you cannot escape.

YouTube 48

YouTube Ethics Crisis Industry 48

Prohibition

MAY 4, 2017

Our clients range from major international companies and well-known brands through to smaller specialist businesses. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? It bisected different farms and lands, but more broadly Keystone also represented an international issue. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. A prominent piece in The New York Times no longer automatically drove the national news agenda. Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Communication among your internal teams and external stakeholders is critical to getting it right and making sure everyone is on the same page.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story.

Social Media 40

Social Media Media Storytelling Local 40

Masters in Communications

FEBRUARY 12, 2022

While there remains a definite wealth gap, that filters into other areas and translates socially into a knowledge gap based on ongoing access to outlets (33). Entertainment media may educate us - but games, music, TV, movies, and other forms of leisure are methods of play and are not by definition designed with information acquisition.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Let’s use setting goals and KPIs for now.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JANUARY 23, 2019

” Golis believes Vox’s editorial viewpoint reflects its internal culture. Like definitions. ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. ” The post-Vox explainer. . ’ It was like three paragraphs, right?

Media 111

Media Journalism Content Marketing Education 111