Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful. PR adopts AI as a research and content tool.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). It’s worth mentioning here, you can add custom information and contacts.

Pitching 86

Pitching Media System Tools 86

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Luckily, several free tools on the web help with email address verification. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

FEBRUARY 12, 2019

Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). Improved Comments Plugin. Instant Articles Open to All. 360-Degree Video Support. Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

Beyond PR

JULY 28, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations. Customer service can inform you as to what issues are coming up again and again.

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 63

Internal International Data Media 63

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. 1) Marketing Audibles for Audio Search. 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. This nightmare has been reality more than once for me. Let the media know.

Web 40

Web Pitching Local Report 40

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 11, 2018

Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 13) Simplifying personalization and recommendation services. 21) Consolidation of marketing automation technologies. “We

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

JANUARY 7, 2020

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing.

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

MAY 8, 2015

And when thousands of miles separate you, I’m really grateful for the technology that allows me to stay close to my own momma. I thought about trying to write something connected to Deflategate , but a) it would have been a stretch, and b) I really don’t care about Tom Brady. They also have really good customer service.

Skype 40

Skype Customer Service Travel Leadership 40

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Instead of focusing on reaching consumers, marketers are best served writing for a business-minded audience. Be authentic and let your voice show when writing. 1) Access to influential people. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79